Laidlaw's Harley-Davidson wins the international Battle of the Kings
• Laidlaw's Harley-Davidson of the USA is named international “Battle of the Kings” champion
• Over 300 dealers – including US dealers for the first time – took part
• The finalists came from Germany, Great Britain, Canada, Mexico and the USA
in the Battle of the Kings customizing contest at EICMA
MILAN (11/07/2019) - Following a global competition and the selection of national winners through online voting, Laidlaw's Harley-Davidson, USA, was named the overall winner of the Battle of the Kings 2019 at EICMA, making it the global Custom King.
Laidlaw's Harley-Davidson from Baldwin Park, California contributed the impressive "FXGTS Coast Glide" to the competition.
It was created based on a current Harley-Davidson Sport Glide, which was extensively modified to create a unique piece that attracts everyone's attention.
The bike combines the look of the historic 1983 FXRT Sport Glide and the custom style of Southern California with the performance of modern cruisers - a design that is far more than the sum of its parts: the team at Laidlaw's Harley-Davidson has succeeded in an exemplary manner in achieving the full Combining the functionality of a modern, travel-friendly machine with an unmistakable West Coast flair.
The Battle of the Kings is the world's largest customizing contest for Harley-Davidson dealers, in which dealers from the USA also took part for the first time in 2019.
Year after year, the competition impressively highlights the enormous skills and creativity of the customizers who work in the workshops of Harley-Davidson dealers around the world. In 2018, the debutants of Harley-Davidson Bangkok were awarded the “Custom King” crown for their conversion “The Prince” based on a Street Bob.
For 2019, dealers had more choice than ever before when choosing the basic bike for their conversion, as it could be any model from the Harley-Davidson portfolio, with the exception of the Trike and CVO types.
The conversion was supposed to follow one of the three styles Dirt, Chop and Race and the rules were, as usual, simple: 50 percent of the parts used had to be original Harley-Davidson Parts and Accessories and the budget for customizing could not exceed 50 percent of the base model price exceed.
The dealers from the USA even inspired the next generation of custom bike builders by cooperating with vocational schools whose trainees worked together with the dealers' workshop teams on the development and conversion of the motorcycles .
The 2019 finalists, whose custom bikes were gathered at EICMA for the final voting and the grand finale, were Calgary Harley-Davidson from Canada (“Moonshine”), Harley-Davidson Querétaro from Mexico (“Joe Tracker”), Thunderbike Harley-Davidson Niederrhein from Germany (“Roar”), Warr’s Harley-Davidson from Great Britain (“The Crook”) and of course Laidlaw’s Harley-Davidson from the USA (“FXGTS Coast Glide”).
“Once again, Harley-Davidson dealers around the world have demonstrated their leadership in customizing. This expertise in customizing distinguishes all of our dealers and enables customers to turn their machines into unique pieces that exactly match their own ideas.
“We congratulate all of our national and international winning teams and especially Laidlaw’s Harley-Davidson, our 2019 champion – a truly stunning bike and a worthy world champion,” commented Steve Lambert, International Marketing Director, Harley-Davidson.
More information about Battle of the Kings can be found at www.hd.com/customkings
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