Swiss Harley Days 2024
AROUND 20,000 VISITORS AT THE SWISS HARLEY DAYS 2024

AROUND 20,000 VISITORS AT THE SWISS HARLEY DAYS 2024

An exuberant atmosphere accompanied by the hum of the engines.

ZUG, JULY 9, 2024 – The long-awaited Swiss Harley Days 2024 are already a thing of the past, but the memories will remain. Over the past weekend, around 20,000 visitors found their way to Lugano and celebrated their shared passion for motorcycling. This year, not only Switzerland's most famous SHD motorcycle parade, but also the first Andermatt Freedom Ride on the day before the official start caused great enthusiasm.

Andermatt Freedom Ride - Swiss Harley Days 2024
Andermatt Freedom Ride – Swiss Harley Days 2024

While the parade and the Andermatt Freedom Ride were the highlights of the event, various live bands, shopping opportunities and food stalls created an exuberant atmosphere. Many exhibitors and 16 official Harley-Davidson dealers fulfilled the wishes of visitors and created lasting memories.

AROUND 20,000 VISITORS AT THE SWISS HARLEY DAYS 2024 1
rutschi Sindico Swiss Harley Days (Left) Iwan Steiner Harley-Davidson (Right)

«The Swiss Harley Days 2024 have once again shown how strong the passion for Harley-Davidson is in Switzerland and our neighboring countries. A fire of enthusiasm was lit that connects us all and will remain in our minds for a long time," enthuses Iwan Steiner, Country Manager of Harley-Davidson Switzerland and Head of Sales and Aftersales Departments of Harley-Davidson throughout the DACH region. Region.

AROUND 20,000 VISITORS AT THE SWISS HARLEY DAYS 2024 2
AROUND 20,000 VISITORS AT THE SWISS HARLEY DAYS 2024 17

Harley-Davidson is pleased about the enthusiasm of the community and would like to thank all participants, partners, the city of Lugano and all volunteers who contributed to a successful event with motivation and energy.

Further information can be found at: https://swissharleydays.ch/ 

During the event, the Swiss Solidarity appeal for donations was highlighted and collected diligently under the motto “Natural Disaster Relief – Community Support for Ticino”. 

Text & image credit: Harley-Davidson

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