AROUND 20,000 VISITORS AT THE SWISS HARLEY DAYS 2024

An exuberant atmosphere, accompanied by the hum of the engines.

ZUG, JULY 09, 2024 - The eagerly awaited Swiss Harley Days 2024 are already in the past, but the memories will remain. Over the past weekend, around 20,000 visitors made their way to Lugano to celebrate their shared passion for motorcycling. This year, not only the most famous SHD motorcycle parade in Switzerland, but also the first Andermatt Freedom Ride The day before the official start of the event, there was great enthusiasm. 

While the parade and the Andermatt Freedom Ride were the highlights of the event, various live bands, shopping opportunities and food stands ensured an exuberant atmosphere. Many exhibitors and 16 official Harley-Davidson dealers fulfilled the wishes of the visitors and created lasting memories. 

«The Swiss Harley Days 2024 have once again shown how strong the passion for Harley-Davidson is in Switzerland and our neighboring countries. A fire of enthusiasm was kindled that unites us all and will remain in our minds for a long time to come,» enthuses Iwan Steiner, Country Manager of Harley-Davidson Switzerland and head of Harley-Davidson's sales and aftersales departments in the entire DACH region. 

Harley-Davidson is delighted with the enthusiasm of the community and would like to thank all participants, partners, the city of Lugano and all volunteers who contributed to a successful event with their motivation and energy.

Further information can be found at: https://swissharleydays.ch/ 

During the event, the slogan «Natural Disaster Relief - Community Support for Ticino» was used to draw attention to Swiss Solidarity's appeal for donations and collections were diligently made. 

Text & image credits: Harley-Davidson