HARLEY-DAVIDSON® DEALERS GET READY FOR THE SECOND ROUND OF
BATTLE OF THE KINGS COMPETITION 2016
OXFORD (01/20/2016) – The Motor Company has started the second “Battle of the Kings” customization contest . Once again, Harley-Davidson dealers from Europe, the Middle East and Africa will compete against each other in the battle for the title of top customizer.
The new “Battle of the Kings” contest , in which originality and creativity are required, ends in June 2016. In phase 1, the custom king chosen in each individual market and in phase 2, the grand finale, the national champions compete in the fight for the coveted trophy. This final will again take place at “Wheels and Waves”, probably the most influential custom lifestyle event on our continent, which will take place in Biarritz, France in June 2016.
“We were very pleased with the success of the inaugural Battle of the Kings contest last year,” explains Mike Johnstone , Director Marketing Operations, Harley-Davidson Europe, Middle East and Africa. “More than 150 dealers presented their renovation projects and over 30,000 participants cast their votes online. With our entire dealer network behind this competition, we hope to top the 2016 results and have custom bikes Customizing has always been a big topic at Harley-Davidson, and the numerous custom parts that we offer in our original accessories program make the many experts in our sales representatives ideally suited to take part in this contest.”
This time the Iron 883™ serves as the basis for the custom projects, which, like countless of its classic ancestors, is reduced to the essentials. It belongs to the Sportster® model family, whose ancestor Harley-Davidson offered in 1957 and which is currently enjoying great popularity customizer The machine was comprehensively updated technically and visually for the 2016 model year. The latest generation is powered by the air-cooled Evolution Sportster V2 engine with a displacement of 883 cubic centimeters. Her current look is inspired by the rugged style of bobbers that originated in backyards and private garages decades ago.
Harley-Davidson counts the Iron 883 as part of its “Dark Custom” line, i.e. those machines that, stripped of all unnecessary parts, convey a contemporary underground feeling in a matte or glossy black vintage look. The Dark Custom Bikes also score points with attractive prices, making it easy for fans to enter the world of Harley-Davidson. To underline that it doesn't require a deep wallet to further individualize a Dark Custom Bike, the budget for the conversion work in the Battle of the Kings Custom Contest is also strictly limited.
In March and April 2016, Harley-Davidson will present participating dealers' custom projects to fans in all participating countries on the website. Online voting and a jury decide on the national winners. These will be presented in June at the “Wheels & Waves” festival in Biarritz, where a jury will choose the Custom King of the Year 2016.
Further information can be found at .
Text and image credits: Copyright Harley-Davidson Europe Oxford
