KING OF KINGS –
THE ULTIMATE CUSTOM BATTLE

The grand finale of the “Battle of the Kings” contest

• The winners of previous national Battle of the Kings competitions now compete for the King of Kings crown.
• 18 Harley-Davidson dealers from 12 countries are taking part in the final edition of the world's largest dealer customizing contest.
• Global voting takes place from March 3rd to 31st, and the King of Kings will be crowned in April.

Following the “Battle of the Kings” contests of previous years, the finale of the annual Harley-Davidson dealer competition now takes place with an ultimate fight. This year, 18 winning teams from recent years will meet in the fight for the crown of the best of the best.

Year after year, Harley-Davidson dealers around the world demonstrated their creativity, expertise and talent in customizing motorcycles Battle of the Kings In 2019, Laidlaw's Harley-Davidson from the USA was named international winner FXGTS Coast Glide custom bike based on the Sport Glide

At King of Kings , the big contest finale, dealers now have the task of making Sportster Since the debut of the first Sportster in 1957, this Harley-Davidson series has formed the perfect basis for a custom bike.

This is ensured by the classic silhouette, the characterful Evolution V-Twin and the large selection of original accessories that make building a cool bobber, cafe racer, tracker or chopper easier. In order not to restrict the creativity of the participating dealers in 2020, the previously applicable competition rules regarding budget and parts have been lifted.

Whatever you like is now allowed.

The “King of Kings” contest will feature online voting worldwide and will only have a single elimination. Custom fans around the world can choose their favorite from March 3rd to 31st at www.hd.com/customkings. The ultimate winner, the King of Kings, will be announced in April.

The German contest participant, Thunderbike Harley-Davidson Niederrhein, is currently putting the finishing touches on a two-wheeled gem. “We are really keen on the pot and are therefore digging deep into our bag of tricks,” reveals Kim Bergerforth from the Hamminkelner marketing team. “The 1995 Sportster that we are converting will no longer be recognizable!” So ​​you can be excited and keep an eye on Thunderbike and the website www.thunderbike.de

Jon Bekefy , General Manager Global Brand Marketing at Harley-Davidson Motor Company , is really looking forward to the competition: “Year after year, the 'Battle of the Kings' contest has underlined that customizing is in the DNA of our brand.

As part of this competition, our dealers proved what they can do when it comes to conversions. The numerous sensational results inspired our customers to transform their motorcycle into a truly unique one. And last, but not least, we have seen that the thickness of the wallet is by no means always important.

After all these entertaining years and impressive custom bikes, we are simply incredibly excited for the big finale with the machines of the winning teams from all over the world.” 

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