„United We Will Ride“
HARLEY-DAVIDSON AND JASON MOMOA COLLABORATE DURING SOCIAL DISTANCING TO CELEBRATE THE POWER OF RIDING
MILWAUKEE (August 11, 2020) - For more than 117 years, the Harley-Davidson People come together to experience adventure and freedom for the soul. Harley-Davidson is proud to announce a new element of the company's United We Will Ride campaign, which advances its mission in collaboration with actor and Harley-Davidson enthusiast Jason Momoa celebrates.
Momoa has produced and directed a new video series that follows six Harley-Davidson riders as they navigate the dark days of the pandemic, using the power of riding to connect with their families, their communities, and themselves. The main video is followed by six additional features that show how different riders experience freedom for the soul with their Harley-Davidson® motorcycles.
THE POWER OF RIDING 
THE POWER OF RIDING 
THE POWER OF RIDING
„Harley-Davidson stands not only for the construction of machines, but also for the timeless pursuit of adventure,“ he said. Jochen Zeitz, Chairman, President, and chief executive officer from Harley-Davidson. „That's our mission. And with this brand campaign, Harley-Davidson and Jason Momoa show how this pursuit is amplified in difficult times. HD riders and their experiences serve as inspiration for the power of two wheels, from vintage bikes to the electric Harley-Davidson LiveWire® motorcycle.“
[embedyt] https://www.youtube.com/watch?v=2mpAOpn4XVY&width=860&height=484[/embedyt]„Motorcycles have taken me to places that have changed my life and introduced me to people who have shaped me,“ said Jason Momoa. „With my latest production for Harley-Davidson, I want to spread the beauty of riding and the spirit of the motorcycle community during this unprecedented time to encourage riders and aspiring riders to ride. Let's ride!“
Text & image credits: Copyright Harley-Davidson Milwaukee 2020
