THE POWER OF RIDING

“United We Will Ride”

HARLEY-DAVIDSON AND JASON MOMOA WORK TOGETHER DURING SOCIAL SEPARATION TO CELEBRATE THE POWER OF DRIVING

MILWAUKEE (August 11, 2020) – For more than 117 years Harley-Davidson people together to experience adventure and freedom for the soul. Harley-Davidson is proud to announce a new element of the company's United We Will Ride campaign that celebrates its mission in collaboration with actor and Harley-Davidson enthusiast Jason Momoa .

Momoa has produced and directed a new video series that follows six Harley-Davidson riders as they navigate the dark days of the pandemic, using the power of riding to engage with their families, their communities and themselves. The main video is followed by six additional features that show how different riders experience freedom for the soul with their Harley-Davidson® motorcycles.

“Harley-Davidson not only stands for building machines, but also stands for the timeless pursuit of adventure,” said Jochen Zeitz , chairman, president and CEO of Harley-Davidson . “That is our mission. And with this brand campaign, Harley-Davidson and Jason Momoa.” show how this striving is strengthened in difficult times. HD riders and their experiences serve as inspiration for the power of two wheels, from vintage cars to the Harley-Davidson LiveWire® electric motorcycle. “

[embedyt] https://www.youtube.com/watch?v=2mpAOpn4XVY&width=860&height=484[/embedyt]

Motorcycles have brought me places that have changed my life and people that have shaped me.” said Jason Momoa. “With my latest production for Harley-Davidson, I want to spread the beauty of riding and the spirit of the motorcycle community during this unprecedented time to encourage riders and aspiring riders to ride. Let’s Ride!”

Text & Image Credits: Copyright Harley-Davidson Milwaukee 2020


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