Custom Chrome Europe files for bankruptcy

Insolvency announcement Custom Chrome Europe – Exhibition stand with accessories and motorcycles

Harleysite
April, Monday, 2025
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The competent Bingen am Rhein Local Court (File number: 4 IN 26/25) ordered provisional self-administration on April 23, 2025. This means that CCE remains capable of acting for the time being, but is under the supervision of a provisional administrator.

Custom Chrome Europe under provisional self-administration

The following was appointed as provisional administrator: Hans-W. Goetsch appointed by BGP Insolvency Administration in Wiesbaden. The proceedings are being conducted in accordance with Section 270b of the German Insolvency Code (InsO) (protective shield proceedings). These proceedings enable companies to carry out restructuring on their own initiative, while the interests of creditors are monitored by the administrator.

The goal is to preserve CCE as a company and develop a sustainable solution. Whether this succeeds depends on whether a viable restructuring plan can be drawn up and implemented.

Background information on Custom Chrome Europe GmbH

For decades, Custom Chrome Europe has been one of the leading suppliers of accessories, spare parts, and customizing solutions for Harley-Davidson and other US motorcycles. Through a broad dealer network and its own online shop, it has supplied bikers across Europe with aftermarket parts.

For smaller retailers in particular, the reliable supply of Custom Chrome products has been an important part of their product range for many years. It remains to be seen what impact the ongoing proceedings will have on supply chains and ongoing business relationships.

Next steps and outlook

The process is currently still in its early stages. The coming weeks will be decisive in determining whether the economic basis for a successful restructuring is in place or whether further measures will be necessary.

Custom Chrome Europe has repeatedly faced economic challenges in recent years, as demonstrated by the significant losses incurred in 2019, among other things. However, the protective shield procedure that has now been initiated offers the opportunity to restructure the company in a targeted manner and position it for the future.

The success of a sustainable restructuring depends largely on the development of a convincing restructuring concept and the support of creditors. A successfully completed protective shield can secure the continued existence of CCE and restore the confidence of partners and customers.

What does this mean specifically for customers and retailers?

Custom Chrome Europe is currently continuing its business operations under the supervision of the provisional administrator. Orders, deliveries, and services will generally continue as normal unless information to the contrary is announced. For dealers and customers, this currently means: remain calm and monitor ongoing developments.

If the restructuring is successful, customers and partners could even emerge from the situation in a stronger position. Nevertheless, it is advisable to exercise a certain degree of caution with larger orders or outstanding payments until it is clear how the proceedings will develop.

Announcement PDF: https://go.harleysite.de/Bekanntmachung

Custom Chrome website: https://go.harleysite.de/custom-chrome-europe

Text & picture credits: Harleysite