Customizing & Tuning Show SWISS-CUSTOM

The twelfth edition of the Swiss motorcycle, scooter and tuning show SWISS-MOTO broke all records.

With over 70,000 visitors, the upward trend in the motorcycle industry is also evident in Switzerland. The SWISS-CUSTOM Customizing & Tuning Show, which is integrated into SWISS-MOTO, now takes place in 2 halls, where customizers and accessory suppliers as well as various special shows are held. Under the motto Speed, the trade fair team presented various dragsters and the fastest motorcycle in the world with pilot Rocky Robinson and Swiss speed junky Urs Erbacher with his vehicles. In addition to a special cafe racer show, the up-and-coming „Young Guns“ from Switzerland also presented some cool bikes, one of which won the Classic Sportbike class in the bike show after they had transported it to the trade fair by S-Bahn due to the lack of a transporter and transported it with 5 people up the main stairs to the bike show.

The bike show, which took place for the third time in this setting and was organized by Frank Sander, also shone with some highlights. The top 60 bikes were selected in advance from over 90 bikes, which then exhibited their bikes. The jury, consisting of customizers from Germany and Switzerland, voted the „Milk Express“ by Sandra Fröhlich from Mc. Sands Motoshop into first place. The bike builder, who built the bike herself, could hardly believe her luck when she won her category and then completely freaked out and did somersaults on stage when it was announced that she had been invited to the Custom Show Emirates in Abu Dhabi as the winner of the „Best of Show“ category.

SWISS-CUSTOM is cooperating with the trade fair from the desert state and next year the winner of the trade fair in Abu Dhabi will present his bike in Switzerland. Encouraged by the good cooperation with the team from Abu Dhabi, those responsible for the Zurich SWISS-CUSTOM trade fair decided, together with Nasser Taqi from the United Arab Emirates, to select a second bike to present at the SWISS-CUSTOM stand in Abu Dhabi.

The choice fell on Danny Schneider, who will also represent the colors of Switzerland. With the new concept in stand construction, which is being implemented by Zaru and his team, the trade fair has a very cool style and exhibitors who can book a complete package get a stand in a wooden design that matches the saloon and the overall concept. In the saloon area with stage and bar, the Fuel Girls from England performed several times a day, once again wowing visitors with their acrobatics and fire show. As part of the supporting program, CCCP and the Bobber Garage jointly set up a bike that would not need to hide in the bike show. An old-school bike with a hillclimber fork and endless details in a bold green Motorex design was on stage right on time and was admired and cheered by the visitors.

The many conversions based on the BMW R NineT, which seems to have become an absolute cult motorcycle shortly after its market launch, were striking. A premiere could be seen at the Midland Chopper stand, which presented its new motorcycle brand to the public, whereas another announced world premiere of a well-known customizer unfortunately failed to materialize. Shortly after the trade fair closed, the organizers announced that they would step on the gas again next year and also offer young customizers a platform and continue their cooperation with the Custom Show Emirates.

Text & photo credits: Frank Sander