Main Street Daytona Beach

The heart of Daytona Bike Week

Who the Daytona Bike Week sooner or later ends up on the Main Street – and stays there. This is where life pulsates, where the music plays. The street is what Main Street is to Sturgis – the center that cannot be missed.

The first Harleys start rolling in during the morning. The sound of V-twins echoes between the buildings as the sun rises over Daytona Beach. Even in February/March, it can get quite warm, with some changeable weather at times, but generally speaking, the weather during Daytona Bike Week tends to be good.

From midday onwards, the street fills up, and in the evening it gets crowded—but that's exactly what makes it so appealing. When you park here, you're not just parked anywhere, you're right in the middle of the action.

Travel tips & tours around the Daytona Bike Week

Those flying to Daytona Bike Week usually land in Orlando or Jacksonville.

Bars, tattoos, rock music—Main Street has a feeling all its own. It's not a glitzy boulevard, but a piece of living biker culture. Every meter tells stories: from old Shovelheads and custom bikes with airbrushing to the latest CVOs.

What's special is that Americans have a habit of sitting on their bikes while watching the Harleys and other curiosities pass by. This makes it easy to strike up a conversation when you talk to the bikers directly.

What awaits you on Main Street

Live music & bars: From Froggy's Saloon to Boot Hill – there's music playing on every corner and the beer is cold. Not to mention the many girls who keep things lively with their dance routines.
Shops & Street Food: Leather jackets, sunglasses, jewelry, burgers—everything that goes with it.
People & Machines: No other place brings together so many different types of people—from old veterans to YouTube bikers with cameras on their helmets.
Custom bikes everywhere: Some just stand there in amazement, others are started right on the street.