HARLEY-DAVIDSON LAUNCHES “DISCOVER MORE 2016”

ANYONE THAT TEST DRIVES A HARLEY® TRAVEL MOTORCYCLE HAS THE CHANCE TO WIN AN INDIVIDUAL DREAM MOTORCYCLE TRIP

Riding a Harley® is the best cure for the winter blues

(Oxford, February 15, 2016) – Once again, Harley-Davidson women or men who are ready for the trip of a lifetime: two weeks of motorcycling anywhere in the world.

The winner gets to choose a travel partner and the country in which the adventure will take place. The Motor Company provides him with two travel machines and also fills his travel fund with 5,000 euros.

All you have to do is take it for a test ride as part of Harley-Davidson . You can register for a test ride on a touring motorcycle at your nearest Harley-Davidson® dealer at www.hd.com/discovermore by April 30, 2016 at the latest.

Models available are SuperLow® 1200T, Heritage Softail® Classic, Road King® Classic, Street Glide® Special, Road Glide® Special and Ultra Limited. You're ready to go, and with a little luck, a few months later you'll be setting off on a dream trip through Spain, the USA, Argentina or any other country with the travel partner of your choice.

Apparently the starting signal for the 2016 edition of the “Discover more” competition comes at just the right time, as current “social listening” analyzes based on the communication platform Twitter underline that the first weeks of a new year seem truly sad to most people.

Especially in January, Monday seems to depress many people to an increasing extent every year. Anyone looking for a cure for the winter blues apparently has a clear alternative to the friendly pharmacist, because a character analysis of the “@HarleyDavidson” Twitter followers recently revealed that they are compared to fans of competitors have particularly high levels in the factors “Extraversion” and “Agreeableness”.

“Extraversion,” in turn, correlates highly with prosperity and happiness, and “agreeableness” massively increases the prospect of positive experiences. For Harley-Davidson, the conclusion is obvious: a Harley offers a clear opportunity to be happy.

“Luis Castilla , last year's star of our Discover more competition , inspired so many riders to take on the asphalt and experience that very special feeling that a Harley-Davidson gives,” explains Mike Johnstone , Marketing Director Harley -Davidson Europe , Middle East and Africa. “In 2016 we will be giving not just one, but two bikers such an experience – on two touring machines, somewhere in the world. And we are excited to see which country they will choose.”

Luis Castilla was selected in 2015 from more than 10,000 applicants from 27 countries. During a trip financed by Harley-Davidson, he was able to spend two months criss-crossing Europe Street Glide Special His experiences can be found online at www.greatestrides.eu . Further information about all Harley-Davidson promotions can also be found at www.Harley-Davidson.com .

Text & Image Credit: Harley-Davidson Oxford