HARLEY-DAVIDSON LAUNCHES „DISCOVER MORE 2016“
IF YOU TEST RIDE A HARLEY® TOURING MOTORCYCLE, YOU HAVE THE CHANCE TO WIN A CUSTOMIZED MOTORCYCLE DREAM TRIP
A ride on a Harley® is the best cure for the winter blues
(Oxford, February 15, 2016) - Once again Harley-Davidson Women or men who are ready for the trip of a lifetime: two weeks Motorcycling anywhere in the world.
The winner can choose a travel partner and the country where the adventure is to take place. The Motor Company will provide them with two touring machines and also fill their travel fund with 5,000 euros.
All you have to do to achieve this is test drive as part of the 2016 „Discover more“ competition from Harley-Davidson. Register at www.h-d.com/discovermore by April 30, 2016 at the latest for the test Ride on a touring motorcycle at your nearest authorized Harley-Davidson® dealer.
The SuperLow® 1200T models are available, Heritage Softail® Classic, Road King® Classic, Street Glide® Special, Road Glide® Special and Ultra Limited. You're ready to go, and with a little luck, a few months later you and the travel partner of your choice will set off on a dream trip through Spain, the USA, Argentina or any other country.
The launch of the 2016 edition of the „Discover more“ competition seems to have come at just the right time, as the latest developments on the communication platform Twitter social listening analyses show that the first few weeks of a new year seem truly sad to most people.
In January in particular, the Monday depressing many people more and more every year. Anyone looking for a cure for the winter blues reportedly has a clear alternative to the friendly pharmacist, as a character analysis of „@HarleyDavidson“ Twitter followers recently revealed that they have particularly high levels of the factors „extraversion“ and „agreeableness“ compared to fans of competitors.
„Extraversion“ in turn correlates highly with prosperity and happiness, and „agreeableness“ massively increases the prospect of positive experiences. For Harley-Davidson So the conclusion is obvious: riding a Harley opens up a clear opportunity for happiness.
„Luis Castilla, last year's star of our „Discover more“ competition, has inspired so many riders to take to the asphalt and experience that very special feeling that a Harley-Davidson gives,“ explains Mike Johnstone, Marketing Director Harley-Davidson Europe, Middle East and Africa. „In 2016, we will be giving not just one, but two bikers such an experience - on two touring bikes, somewhere in the world. And we are already excited to see which country they will choose.“
Luis Castilla was selected from more than 10,000 applicants from 27 countries in 2015. During a two-month trip funded by Harley-Davidson, he was able to ride a Street Glide Special across Europe, discover the most beautiful roads and meet the most diverse people. You can find his experiences online at www.greatestrides.eu. Further information on all Harley-Davidson promotions can also be found at www.Harley-Davidson.com.
Text & photo credits: Harley-Davidson Oxford
