Harley-Davidson has started selling merchandise and the MotorClothes collection on Amazon in the US.
Harley-Davidson “More Roads to Harley-Davidson” plan and is now starting direct sales via Amazon.
Harley-Davidson has reached an agreement with Amazon to reach millions of potential customers through full integration with Amazon. In the USA, transport routes are a little longer, but Prime customers should still receive their order after two working days.
Amazon takes care of shipping, which is also a special advantage for Prime customers, who save on shipping fees.
The focus is on products from the MotorClothes collection and merchandise . Whether the product range will be expanded to include parts in the future is currently unknown and will certainly depend on its success. Heather Malenshek, Senior Vice President of Marketing and Brand at Harley-Davidson Motor Company said of the collaboration, “The reach Amazon offers is critical to building stronger customer relationships and learning about innovative opportunities in online and retail. which should help Harley-Davidson grow more profitably and strengthen the brand.”
Amazon offers Harley-Davidsons unrivaled access to millions of potential new customers. Additionally, this collaboration enables Harley-Davidson to reach “the next generation” – which is the primary focus of “More Roads to Harley-Davidson” growth plan.
This is an exciting time in Harley-Davidson's incredible history, and we have an opportunity to showcase our brand on Amazon, increasing reach, relevance and access.
Malenshek said. In July, Harley-Davidson reported details of its “More Roads to Harley-Davidson” growth plan. Through this accelerated plan, the company expands the Harley-Davidson community through new products, broader access and stronger dealers.
The offer is currently only valid in the USA, shipping from the USA to Germany is also not possible, but cannot be ruled out in the future. For the European Harley-Davidson authorized dealers who operate their own online shops, the air could become a little thinner if Harley-Davidson were to become active on the European market together with Amazon.
External web link to Amazon USA.
