HARLEY-DAVIDSON® AND FORD ENTER INTO MOBILITY PARTNERSHIP FOR 2022
NEU-ISENBURG, May 6, 2022 – Harley-Davidson has entered into a partnership with Ford for this year's motorcycle manufacturer events in Germany, Austria, and Switzerland. The Detroit-based automaker is providing Harley-Davidson with eight Ford Ranger models as tow and show vehicles for the planned Harley-Davidson events in 2022. Highlights of these events include Hamburg Harley Days in June, Swiss Harley Days in July, and European Bike Week in September.
As pioneers in automobile and motorcycle manufacturing, the two brands share a common corporate history that is closely intertwined with values such as freedom, passion, and adventure. In addition, both Harley-Davidson with its LiveWire® sub-brand and Ford with its Mustang Mach-E models are driving the transformation toward electric mobility.
Ford will support Harley-Davidson at numerous important events in 2022 with a total of eight Ford Rangers, Europe's best-selling pickup truck. Six Ford Ranger Stormtrak models, a special edition with double cab, 156 kW (213 hp) 2.0-liter EcoBlue bi-turbo diesel engine, 10-speed automatic transmission, and 500 Nm of torque, will be available as tow vehicles. In addition, a Ford Ranger Raptor with the same engine and a Ranger Wolftrak with an extra cab, 125 kW (170 hp) 2.0-liter EcoBlue engine, and 6-speed manual transmission—both in Conquer Gray paint with eye-catching Harley-Davidson branding—will be used as show vehicles at the events.
The joint venture between Harley-Davidson and Ford will kick off with the Harley-Davidson Experience Tour, which begins on May 6, 2022, and will feature Ford Rangers as tow vehicles in Germany, Austria, and Switzerland.
„At Harley-Davidson, we stand for the timeless pursuit of freedom and adventure, but also for evolution and innovation. That's why it was obvious for us to bring a strong brand like Ford, which represents similar values, on board for this year's Experience Tour,“ says Dr. Kolja Rebstock, Vice President EMEA and Managing Director Harley-Davidson Germany, Austria, and Switzerland. „With the Harley-Davidson® Sportster™ and the Ford Mustang family, we offer the most enduring and legendary products in the automotive sector. I look forward to the many opportunities this year to work with Ford to deliver great and emotional experiences to our strong fan base.“
„Our brands are a perfect match. Both stand for freedom and adventure and highly emotional, iconic products. And like Ford, Harley-Davidson is also positioning itself for an electrified and digital future,“ says Dr. Christian Weingärtner, Managing Director for Ford Germany, Austria, and Switzerland. „Take the Ford Mustang Mach-E and the fully electric models from Harley-Davidson's LiveWire sub-brand, or the new Pan America™ adventure bike and our Ford Ranger – the overlap in topics and territories is enormous. We are therefore very much looking forward to our first joint projects.“
The Ford Ranger fleet will also be on display from June 24 to 26 at the Hamburg Harley Days, from July 1 to 3 at the Swiss Harley Days in Lugano, and from September 6 to 11 at European Bike Week at Lake Faaker See in Austria.
Text and image credits: Harley-Davidson 2022
