Harley-Davidson® and Jeep® renew their partnership once again
• Two iconic brands continue their four-year partnership in 2018
• Jeep® expands its presence at three major European Harley-Davidson® events, including the 115th anniversary in Prague
• Exciting driving experiences with all Jeep models
• Great offers for HOG members at Buying a new Jeep car
• CUSTOM COUSINS: New competition in which HOG and JOG members team up to choose the best customized Wranglers
Turin/Frankfurt, April 2018
Harley-Davidson® and Jeep® have renewed and strengthened their European partnership for the fifth consecutive year.
Jeep brand remains an essential partner and official sponsor of Harley-Davidson in Europe, the Middle East and Africa.
Brands cannot be more iconic than Harley-Davidson or Jeep. Each has a long and illustrious history on the world stage. And today both produce vehicles with the essence of freedom and the spirit of adventure.
Harley-Davidson 's three flagship events in Europe, the 115th anniversary Euro Festival in Saint-Tropez , France (June 7-10). by Harley-Davidson in Prague , Czech Republic (July 5th - 8th) and at the European Bike Week ™ at Lake Faak , Austria (September 4th - 9th).
Jeep will also appear at Harley-Davidson events such as Africa Bike Week ™ in South Africa (April 26-29), the Tuscany Rally in Italy (May 25-27) and ' Thunder in The Glens ' in Aviemore, Scotland (August 24th – 27th). Additionally, Jeep will showcase its models at local events throughout the EMEA (Europe, Middle East and Africa) region.
Visitors have the opportunity to drive all Jeep models themselves - on and off the road. Special guest at each of the major events will be one of the new models that enhance the Jeep lineup this year, including the new Jeep Wrangler. And of course, all current Harley-Davidson motorcycles are available for test rides, including the new Softail® models
Jeep also offers a terrace with a chill out area, an exciting zip line and a Mopar ® exhibition with the latest Jeep models , equipped with genuine Mopar accessories for individual looks, even greater functionality and off-road capabilities.
The numerous outlet stores with Jeep and Harley-Davidson merchandise are very popular with visitors, and HOG members (Harley Owners Group®) have the opportunity to purchase a limited number of new Jeep vehicles at preferential rates. The Jeep brand will be present across all Harley-Davidson digital, social and analog communications channels during all events.
The strengthened partnership builds on shared core values between both brands: freedom, adventure and a passion for wide open roads, with all the experiences that come with it. The vehicles of both brands capture the essence of freedom and adventurous spirit and allow customers to express their individuality in a strong and unique way. Owners of a vehicle from both brands have something special in common. Their sense of belonging is often expressed in highly personalized vehicles that reflect the creativity and personality of the owner.
To underline both brand worlds' affinity for personalization, a special promotion called CUSTOM COUSINS JOG (Jeep Owners Group) and HOG , where the two communities can choose the best customized Wranglers submitted by their owners .
The competition will crown the three best of the best Wrangler customizations and the owners will win a trip to Prague to celebrate Harley-Davidson's 115th anniversary, where they can in turn take part in the corresponding exhibitions. Among the HOG members who cast their votes in the competition, ten will win tickets to the largest and most important event of the Jeep Owners Group , the Camp Jeep at the Austrian Red Bull Ring from July 13th to 15th.
Text and image credit: Copyright Jeep
