Harley-Davidson® and Jeep® renew their partnership once again
- Two iconic brands continue their four-year partnership in 2018
- Jeep® expands its presence at three major European Harley-Davidson® events, including the 115th anniversary in Prague
- Exciting driving experiences with all Jeep models
- Favorable offers for H.O.G. members when buying a new Jeep
- CUSTOM COUSINS: New competition in which the members of H.O.G. and J.O.G. jointly select the best customized Wranglers
Turin/Frankfurt, April 2018
Harley-Davidson® and Jeep® have renewed and strengthened their European partnership for the fifth consecutive year.
The brand Jeep remains a key partner and official sponsor of the most important events of Harley-Davidson in Europe, the Middle East and Africa.
Brands don't get more iconic than Harley-Davidson or Jeep. Each looks back on a long and illustrious history on the world stage. And today, both produce vehicles with the essence of freedom and the spirit of adventure.
Building on the success of the last four years, Jeep will have an even greater presence at the three main events of Harley-Davidson in Europe, the Euro Festival in Saint-Tropez, France (June 7-10), the 115th anniversary from Harley-Davidson in Prague, Czech Republic (July 5-8) and at the European Bike Week™ on Lake Faak, Austria (September 4-9).
Jeep will also be Harley-Davidson Events like the Africa Bike Week™ in South Africa (April 26 - 29), the Tuscany Rally in Italy (May 25-27) and ‚Thunder in The Glens‘ in Aviemore, Scotland (August 24 - 27). In addition, Jeep will be showcasing its models at local events throughout the EMEA region (Europe, Middle East and Africa).
Visitors will have the opportunity to drive all Jeep models themselves - on and off the road. Special guest at each of the major events will be one of the new models that are enhancing the Jeep range this year, including the new Jeep Wrangler. And of course, all the latest Harley-Davidson motorcycles will be available for test rides, including the new Softail® models
Jeep also offers a terrace with a ‘chill out’ area, an exciting zip wire and a Mopar® Exhibition with the latest Jeep models, equipped with original Mopar accessories for an individual look, even better functionality and off-road capabilities.
The numerous outlet stores with Jeep and Harley-Davidson merchandise will be very popular with visitors, and H.O.G members (Harley Owners Group®) will have the opportunity to purchase a limited number of new Jeep vehicles at preferential conditions. The Jeep brand will be present in all Harley-Davidson digital, social and analog communication channels during all events.
The strengthened partnership builds on the core values shared by both brands: Freedom, adventure and a passion for wide open roads, with all the experiences that entails. The vehicles of both brands encapsulate the essence of freedom and the spirit of adventure and allow customers to live out their individuality in a strong and unique way. Owners of a vehicle from both brands have something else special in common. Their sense of belonging is often expressed in highly personalized vehicles that reflect the owner's creativity and personality.
To underline the affinity of both brand worlds to personalization, the social media channels of J.O.G. (Jeep Owners Group) and H.O.G a special promotion called CUSTOM COUSINS, where the two communities can vote for the best customized Wranglers submitted by their owners.
The competition will crown the three best of the best Wrangler personalizations and the owners will win a trip to Prague to celebrate Harley-Davidson's 115th anniversary, where they can in turn take part in the relevant exhibitions. H.O.G. members who vote in the competition will win ten tickets to the biggest and most important event in the Jeep Owners Group, Camp Jeep at the Austrian Red Bull Ring from July 13 to 15.
Text and photo credits: Copyright Jeep
