HARLEY-DAVIDSON® AWARDS DREAM JOB TO A BIKER
The company is searching Europe for an adventurous driver who will embark on a spectacular journey later this year. OXFORD (February 18, 2015)
WANTED BY HARLEY-DAVIDSON: A passionate female or male motorcyclist to travel through Europe for two months. Harley-Davidson will cover the travel expenses. In addition, the rider will receive €25,000 and will be allowed to keep the Street GlideTM they ride on the trip after the journey is over. It sounds like a dream, and it is indeed a kind of temporary dream job that Harley-Davidson is offering one lucky biker as part of this year's „Discover More“ campaign. For this adventurer, the trip is guaranteed to be the journey of a lifetime. It all kicks off in summer 2015. After planning their route, the rider will become the star of their own road movie as they travel through twenty European countries, enjoying the best motorcycle routes on our continent and sharing their experiences with the rest of the world on social media channels and a specially created website.
The trip will take a month to prepare and two months to complete – documented kilometer by kilometer by a professional film crew. The starting signal will be given in May this year. Anyone who wants to embark on this great adventure should tell Harley-Davidson why they are the right person for the job by March 20, 2015, at www.h-d.com/riderwanted. In April, Harley-Davidson will then select one rider from among all participants, who will be able to start planning the trip immediately afterwards.
To take part, you need a European passport, a Class A driver's license, and a whole lot of passion for motorcycles, because you'll be sharing your travel stories with other bikers to inspire them and encourage them to embark on similar adventures. „Last year's ‚Discover More‘ campaign was like a big trial run for this year's campaign. We have decided to select a single person in 2015 instead of many people. They will tell motorcycle fans around the globe about the great travel experiences they had in the saddle of a Harley-Davidson,“ explains Mike Johnstone, Marketing Director Harley-Davidson Europe, Middle East and Africa. „Once again, ‚Discover More‘ will prove that one of the best things in life is to ride a Harley on Europe's most beautiful roads. We will inspire other riders to experience the fascination of such a trip on a Harley for themselves.“
Join Discover More
Soon, motorcyclists from Europe, the Middle East, and Africa will also have the opportunity to share highlights from their own trips with touring enthusiasts from around the world on the Harley website—an online community of riders for riders, regardless of what bike they ride. This platform will enable motorcycle enthusiasts to discover the best roads and most fascinating sights in a wide variety of regions on their travels.
Numerous bikers took part in last year's „Discover More“ campaign. During the four-month trip, which started in Africa and took participants across Europe, each of them rode a dream stage. This year, a single rider will be selected to ride the bike on all stages – a very personal XXL journey of discovery.
Further information on the search for the driver can be found at www.h-d.com/riderwanted.
Text & image credits: Copyright Harley-Davidson Oxford
