HARLEY-DAVIDSON DEALERS COMPETE IN THE INTERNATIONAL “BATTLE OF THE KINGS” CUSTOMIZING CONTEST
OXFORD (February 4, 2015) – Numerous Harley-Davidson dealers from all over Europe are currently competing against each other in custom bike building. The object on which they will demonstrate their skills in terms of refinement and individualization is the Street 750. The starting signal for the “Battle of the Kings” contest has been given, and the European mechanics involved will be going all out over the next few weeks. The uniform basis for all of them is the youngest model in the Harley-Davidson line-up, and they will show that they understand their craft very well. The “Battle of the Kings” contest will take place in two phases: In the first phase, the “Custom King” in each country will be chosen. Phase two takes place in June 2015, when the national champions fight for overall victory at the custom lifestyle event “Wheels and Waves” in Biarritz, France. The new Street 750, a machine tailored to younger customers, is an ideal starting point to demonstrate the dealer network's customization skills. “The Street is the perfect bike for individualization,” says Mike Johnstone, Marketing Director Harley-Davidson Europe, Middle East and Africa. “Numerous owners have already demonstrated this by giving the machine their own style.”
“And with our dealers now in charge, we can be sure to see many more impressive examples of customization soon,” continues Johnstone. “In my opinion, all the service technicians in our dealerships are like 'Custom Kings'. After all, they are the men and women to whom our customers turn for all questions relating to the individualization of their machine. No other brand can boast such a long history of customizing, no other has such a large network of customizers and such a large range of original accessories as ours.”
The Street 750 is part of Harley-Davidson's Dark Custom line-up, one of those machines that make it particularly easy for its owner to express his or her own individuality. The currently lightest and handiest Harley-Davidson is powered by a newly developed liquid-cooled V2 engine and makes no compromises with regard to the brand values of freedom, individuality and non-conformism. Dark Custom is the down-to-earth and contemporary face of the Harley-Davidson brand: puristic, reduced to the essentials and equipped with authentic retro features. Dark custom bikes have a dark vintage look, with a matt or glossy black finish adorning many components. Their attractive pricing also makes them particularly interesting for numerous new customers.
At least 14 German authorized dealers are taking part in the “Battle of the Kings” contest. Harley fans can be excited, because each of these creative minds has carried out the job in their own unique way. As soon as the first Street 750 custom bikes are completed, they will be available to admire on the web at www.hd.com/darkcustom.
Custom fans are then called upon to decide on the national winners via online voting. Together with the builders, the winning bikes will then take part in the “Wheels and Waves” festival. This extremely fascinating event of the European new custom motorcycle scene will take place from June 11th to 14th in Biarritz on the French Atlantic coast. There, an expert jury will select the best street custom bike and name its builder “Custom King”.
After the campaign, the machines will of course be sold! Only those who act quickly have the chance to park one of these rare originals in their garage at home. And everyone who gets a taste for it can simply have the street of their dreams made by their dealer - according to their wishes, completely individually.
Further information can be found at www.hd.com/darkcustom
Text and photos copyright: Photo credits: Mike van Cleven / Harley-Davidson Oxford