A matter of trust
Harley-Davidson is the “Best Brand 2019” in Germany
- The coveted industry award is being Harley-Davidson for the eighth time
- Westpoint Harley-Davidson Augsburg is honored for “Business Excellence”.
- Susanne Scholz from HD Augsburg is third in the “Bike Woman of the Year” contest
(Neu-Isenburg, November 28, 2019) “Trust is the beginning of everything,” said a large German bank in the mid-1990s – and they were right. Anyone who is convinced of the honesty of people also likes to do business with them.
Trust is hard to earn and – as the bank learned – easy to gamble away. But if two people trust each other in the long term, then there must be something in their relationship. Like that of the German Harley-Davidson authorized dealer to the German headquarters of the US manufacturer.
This was once again confirmed in 2019 by the “Best Brands” study by the renowned industry magazine bike und business. Harley-Davidson won the title “Best Brand 2019” in the “Volume Motorcycle Manufacturer” category.
Second and third places were taken by a German and a Japanese competitor. At a gala on November 20th in Würzburg, the brand from Milwaukee was awarded the crown of champion.
Every year, bike and business determines the satisfaction of the German motorcycle trade with its respective suppliers. In hundreds of interviews, assessments are made of the quality of the products, the ability and speed of delivery, marketing and sales support, purchasing conditions and much more. The study has been carried out thirteen times so far, and Harley-Davidson has taken top spot a total of eight times, seven of them in a row.
The US brand even had two more reasons to pop the champagne corks on November 20th, as Susanne Scholz from Westpoint Harley-Davidson Augsburg received the bronze medal in the “Bike Woman of the Year” competition and that of her and her husband Michael The Augsburg Harley-Davidson dealer base was recognized as an “outstanding, customer-oriented company” with the special “Business Excellence” award as part of the “ Motorcycle Dealer of the Year ” .
The editorial team had announced the latter award for the 15th time. Five Harley-Davidson authorized dealers have been able to place themselves in the top three so far: the representatives from Aachen, Augsburg, Frankfurt, Hamburg and Rostock. So far, only three dealers have been honored for their “Business Excellence”, including Harley-Davidson Aachen.
“Congratulations to Susanne and the entire team at Westpoint Harley-Davidson Augsburg, who have also been 'Motorcycle Dealer of the Year' twice - in 2013 and 2016,” commented Christian Arnezeder, Managing Director Harley-Davidson Central Europe. “We are very happy about this success.
We are proud of all of our dealers and how positively they have rated us. We will continue to do everything we can to prove ourselves worthy of this trust.
The authorized dealers form the backbone of our organization. Their commitment and passion for the brand and products have made Harley-Davidson what it is today.”
Further information about Harley-Davidson and the nearest authorized dealer can be found at www.Harley-Davidson.de .
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