A matter of trust
Harley-Davidson is the „Best Brand 2019“ in Germany
- The coveted industry prize is awarded to Harley-Davidson for the eighth time
- Westpoint Harley-Davidson Augsburg receives award for „Business Excellence“
- Susanne Scholz from H-D Augsburg is third in the „Bike Woman of the Year“ contest“
(Neu-Isenburg, 28.11.2019) „Trust is the beginning of everything,“ advertised a major German bank in the mid-1990s - and it was right. Anyone who is convinced of people's honesty is happy to do business with them.
Trust is hard to gain and - as the bank found out - easy to lose. But when two people trust each other in the long term, there must be something to their relationship. Like that of the German Harley-Davidson authorized dealer to the US manufacturer's German headquarters.
This was confirmed 2019 once again the „Best Brands“ study by the renowned industry magazine bike und business. Harley-Davidson took the title of „Best Brand 2019“ in the „Motorcycle Volume Manufacturer“ category.
Second and third place went to a German and a Japanese competitor. The Milwaukee-based brand was awarded the crown of champion at a gala in Würzburg on November 20.
Every year, bike und business determines the dealer satisfaction of German motorcycle dealers with their respective suppliers. Hundreds of interviews are conducted to assess the quality of products, delivery capability and speed, marketing and sales support, purchasing conditions and much more. The study has been carried out thirteen times so far, with Harley-Davidson taking the top spot a total of eight times, seven times in succession.
The US brand even had two more reasons to pop the champagne corks on November 20, as Susanne Scholz from Westpoint Harley-Davidson Augsburg received the bronze medal in the competition „Bike Woman of the Year“ and the Augsburg Harley-Davidson dealership managed by her and her husband Michael was honored as an „outstanding, customer-oriented company“ with the special „Business Excellence“ award at the „Motorcycle dealer of the year“ excellent.
The latter award was presented by the editors for the 15th time. Five Harley-Davidson dealerships have made it into the top three so far: the dealerships in Aachen, Augsburg and Frankfurt, Hamburg and Rostock. However, only three retailers have been honored for their „Business Excellence“ so far, including Harley-Davidson Aachen.
„Congratulations to Susanne and the whole team at Westpoint Harley-Davidson Augsburg, who have also already won the award twice - in 2013 and 2016 - were ‚Motorcycle Dealer of the Year’,“ commented Christian Arnezeder, Managing Director Harley-Davidson Central Europe. „We are delighted with this success.
We are proud of all our dealers and how positively they have rated us. We will continue to do everything in our power to prove ourselves worthy of this trust.
The dealers are the backbone of our organization. Their commitment and passion for the brand and the products have made Harley-Davidson what it is today.“
Further information on Harley-Davidson and the nearest authorized dealer can be found at www.Harley-Davidson.de.
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