Harley-Davidson Bonn becomes “ROUTE 1903 BONN” 1
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Harley-Davidson Bonn becomes “ROUTE 1903 BONN”

From September 1, 2022, the previous Harley-Davidson authorized dealer in Bonn will now be Route 1903 Bonn. After 20 years of association with the brand, the previous operator will remain loyal to the brand as an independent motorcycle dealer, without the Harley-Davidson license in the future.

Restart under the label “ROUTE 1903 BONN”

The new company, “Route 1903 Bonn”, will continue to be in business with almost new and used Harley-Davidson motorcycles and big twins. The areas of maintenance/repair/conversion/customizing as well as the purchase of used motorcycles continue to be part of the Bonn dealer's portfolio.

The coffee in the “Route” coffee bar is still hot and, according to current information, there are no changes planned for the Beethoven Chapter . The domain https://harley-davidson-bonn.de will no longer be accessible for licensing reasons; from September 1st the website will be changed to http://www.route1903.de.

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This will certainly be the case with emails in the future. Those customers who still have open orders should use the new website to get their current contact details in case the message from the retailer has not reached them.

The reason for these changes is the dispute between Harley-Davidson and Harley-Davidson Cologne / Bonn, which arose from a fully qualified lawyer employed by Ver.di who handled correspondence between a former employee for whom he worked and the Harley-Davidson authorized dealer published on Twitter in which the Ver.di employee felt racially attacked by the retailer. In the end, this set the ball rolling, which has lasting consequences for many uninvolved people.

The new company “ROUTE 1903 BONN” will continue to operate as an independent motorcycle dealer at the well-known location.


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