HARLEY-DAVIDSON CELEBRATES THE EUROPEAN 120TH ANNIVERSARY FESTIVAL
From the press conference in Budapest: Details on the celebration of the milestone anniversary in June
100 days before the start of the anniversary festival in Budapest, Harley-Davidson held a press conference in the Hungarian capital. In the presence of the city's deputy mayor, the company announced details of its diverse festival program for motorcycle and music fans.
Harley-Davidson is giving away a strictly limited HD Heritage Classic Anniversary among the participants of the event in Budapest!
European Harley-Davidson 120th Anniversary Festival will take place in the heart of our continent, in Budapest . The event in Hungary's capital is the highlight of the US brand's 120th anniversary European parties and comes less than a month before the major Homecoming anniversary event, scheduled for July 13-16 in Milwaukee, Wisconsin.
The mega party in Budapest will not only celebrate 120 years of motorcycle history, but also take a look into the future - with the latest Harley-Davidson models and the electrically powered machines from the LiveWire brand. They are represented in the exhibition and can also be tested extensively on the streets of the Hungarian capital during the four days of the event.
At the press conference, which took place during a cruise on the Danube, it was also announced that Harley-Davidson would be raffling off one of its strictly limited anniversary bikes - a valuable Heritage Classic Anniversary - among those attending the event.
The festival takes place in Puskás Aréna Park , home of the Hungarian national football team, in and around the stadium and on the wide avenue directly in front of the imposing building. During the four days of the event, Harley-Davidson and its event partners will offer plenty of action and entertainment. This includes live concerts by artists from all over the world: Airbourne, Larkin Poe, Deep Purple legend Glenn Hughes and the internationally known groups Wolfmother and The Darkness will perform, among others. Fans can look forward to more than 50 bands playing across six stages during the festival.
Of course, the Harley-Davidson 120th Anniversary Festival celebrate all aspects of moto culture. Guests can get active themselves or enjoy a number of spectacular bike, stunt, freestyle motocross and trial shows as well as the hot spectacle in the Globe of Death. Indoor exhibitions will illuminate 120 years of two-wheeled history and Harley-Davidson motorcycles from all eras.
Entertainment in the open spaces includes an Adrenaline Park, a Family Park with activities for children of all ages and an open-air cinema where Harley-Davidson can be seen in films from the last 120 years. In addition, you will find more than 80 caterers here who offer food from all over the world and traditional Hungarian cuisine, as well as around 200 traders and a large number of authorized Harley-Davidson dealers who make shopping a pleasure.
Of course, the bikes play a central role, for example in the Harley-Davidson Expo with new models and in the big custom bike show on June 23rd in the Puskás Aréna Park, for which visitors can register their own, individualized machines. The Harley-Davidson Parade on Saturday, June 24th will see over 7,000 participants take to the streets of the Hungarian capital with their motorcycles.
Kolja Rebstock , Regional Vice President EMEA (Europe, Middle East and Africa) and Managing Director DACH (Germany, Austria and Switzerland) at Harley-Davidson Motor Company , is pleased: “We are expecting around 100,000 visitors to this huge festival, which will take place from the most traditional motorcycle manufacturer in the world.
At 120 years old, Harley-Davidson remains the most iconic of motorcycle brands, and I can only warmly recommend the trip to Budapest - one of the most iconic cities in Europe - in June this year, because Hungary's capital is the top address for Harley on our anniversary days Riders, HOG members, the rest of the motorcycle community as well as music fans and adrenaline junkies from all over Europe. Guys, experience the ride of your life with us and come to Budapest!”
Tickets for the anniversary event are available in advance at www.hd120budapest.hu. Available ticket packages include both one-day and four-day options, and Rally Packs with exclusive merchandise will also be available online April As a thank you for their brand loyalty, HOG members receive a discount on tickets in advance.
The website also offers tips on where to stay, with guests encouraged to reserve accommodation soon. Many hotels are already fully booked for the festival days.
Text & image credit: Harley-Davidson 2023
