New splendor in old halls
Harley-Davidson Chemnitz opens its doors
The plaster was crumbling from the walls and the wind whistled through broken windows. Built in 1909 Goeritz textile factory towards the Chemnitz Industrial Museum had truly seen better times.
The machines at Zwickauer Strasse 108 stood idle for a good two decades - now they are running again.
However, instead of German looms, these are now V2 engines of American design, because
Harley-Davidson retracted.
Before the US brand could move into its new home, the venerable building was extensively renovated for a year.
„We are a little proud to be able to breathe new life into this magnificent industrial monument with our branch, as it stands for the city's long industrial tradition and is a perfect fit for our brand,“ says Managing Director Sibylle Thomas-Göbelbecker, which are linked to the Location Chemnitz already her second Harley-Davidson agency opened.
„We have noticed that many customers of our Dresden plant come from the southwest of Saxony.
We want to offer them all shorter distances to our brand with our new store.“
Even longer distances are worthwhile, because the new Dealer representation in Chemnitz is not only a feast for the eyes for fans of top-restored bricks, it also offers everything that fans of stylish two-wheelers appreciate on 600 m² spread over two floors: New and Used motorcycles, an extensive range of original Harley-Davidson clothing and accessory products, a modern workshop, a coffee and relaxation area and, last but not least, a competent team to help visitors with all questions relating to the brand. Milwaukee, USA, provides advice and support.
More than 1,000 guests were able to see this for themselves at the grand opening in March.
The Harley-Davidson Germany GmbH Sibylle Thomas-Göbelbecker handed over the heavy brass plate that identifies every dealer worldwide as a contractual partner of the world's most traditional motorcycle manufacturer - and then celebrated in Harley-Davidson style: with lots of Live music, food and drinks and a good mood.
In the meantime, everyday life has returned to Zwickauer Straße 108 - time for all those who have not yet been there to get to know the passionate Chemnitz team in their tasteful domicile.
If you would like to find out more in advance, simply select www.harley-chemnitz.de.
Text & image: Copyright Harley-Davidson 2013
