Excellent

Interbrand and the German two-wheeler dealers confirm: Harley-Davidson plays one of the first violins in the concert of brands

Our world is full of brands. They shape our everyday lives, influence our behavior and our opinions, because ultimately they ensure that products are different, they make them attractive and position them on the market. But brands have to keep the promise made with their positioning in the long term. The trust in them must be confirmed again and again by the product and the entire company - in short: brands are about much more than “just” a well-sounding name and a pretty company logo, namely about concrete services that products and services deliver day after day must be provided by everyone in a company.
Harley-Davidson was pleased motorcycle manufacturer by the renowned market research company Interbrand , because it underlines how high the trust in Harley-Davidson is and how many good experiences there are consumers have collected with the brand year after year.

Germany's two-wheeler dealers also joined in the positive assessment of the US motorcycle manufacturer - and their choice was also unmistakable. “bike and business” conference in November in Würzburg, the industry magazine of the same name named the “Best Brands 2012” .

Harley-Davidson is one of the three volume motorcycle brands on the winner's podium .

From a retail perspective, the Americans rank second among the top brands in our country.
was carried out
“bike und business” as part of the 2012 motorcycle market analysis This is a representative market study with 505 telephone interviews, the population of which is based on all motorcycle, scooter and quad/ATV dealers operating in Germany. “We are very pleased about the positive testimonial that the German dealers have given us with this choice, and we will continue to do everything in the future to prove ourselves worthy of the trust they have placed in us,” promises Frank Klumpp , Marketing Director Harley-Davidson Germany GmbH .

Text & Image: Copyright Harley-Davidson 2012