HARLEY-DAVIDSON HONORS ITS DEALER OF THE YEAR 

Award for the best dealers in Switzerland 

ZUG, SWITZERLAND (02/02/2024) – The Swiss Harley-Davidson Dealer of the Year chosen. The winner was determined based on quantitative and qualitative criteria. Customer satisfaction, commitment to training and performance in the areas of sales, service, spare parts, accessories and HD clothing were assessed.

Harley -Davidson Motor Company has a long history of partnering with dealers around the world. Arthur Davidson, one of the four company founders, recognized the importance of a good dealer network and in the company's 121st year of existence, the tradition of honoring the work of retailers continues. Today, more than 1,400 authorized dealers in nearly 100 countries represent the US brand. The Harley-Davidson Awards also recognize, reward and celebrate the achievements and success of the 16 HD representatives in Switzerland.

A number of executives from the ever-growing Harley-Davidson dealer network as well as representatives from the Motor Company took part in the 2023 Dealer Awards ceremony. The biggest award of the evening – Dealer of the Year – went to Harley-Davidson Aargau .

Kolja Rebstock, Harley-Davidson Regional Vice President for Europe, the Middle East and Africa , explains: “Our dealers are the ambassadors of our brand. They provide emotions and they create bonds that can last a lifetime. I believe that part of Harley-Davidson's strength comes from our authorized dealers, their experience and the expertise they bring to our customers. I warmly congratulate all of the 2023 Dealer of the Year winners and thank them for their hard work.”

The nearest HD authorized dealer in Switzerland can be found at Harley-Davidson.com .