HARLEY-DAVIDSON AT EICMA 2025: ENTERING THE NEW YEAR WITH POWER, PASSION, AND AN INTERNATIONAL SPIRIT
From rallies to racetracks – Harley-Davidson will continue to set the pace in 2026
(MILAN, November 14, 2025) – Harley-Davidson has completed a week of action at EICMA 2025, presenting its vision for 2026 based on power, passion, and international spirit. The company offered more than 600,000 visitors from all over Italy and far beyond its borders an impressive experience with racing innovations and a lifestyle that celebrated the feeling of freedom that comes with riding a motorcycle.
The focus was on the H-D Bagger World Cup, the global racing series that will kick off in 2026. This marks the beginning of an exciting new chapter in motorsports for Harley-Davidson, offering an international audience top-class bagger racing on six MotoGP weekends. The series was presented together with a prototype racing machine bearing the new logo, generating enthusiasm among fans and the media alike.
Harley-Davidson also named the first teams that will participate in the Bagger World Championship: Saddlemen Racing (USA), Joe Rascal Racing (Australia), and Cecchini Racing (Italy). Each team brings a successful racing history and confidence in victory, and has already proven its capabilities internationally.
The US brand's racing ambitions were underscored by the presence of the Harley-Davidson x Dynojet Factory Race Team. Riders Kyle Wyman, Bradley Smith, and James Rispoli have just completed a successful season in the United States, securing titles in the Mission King of the Baggers Championship and the Mission Super Hooligan National Championship. They brought along Wyman's race machine, a replica, and Rispoli's Hooligan bike, which offered the finest in high-tech and emphasized Harley-Davidson's competitive spirit.
Power was at the heart of the H-D stand. From customizing baggers to racing technology and interactive experiences such as the racing simulator, which gave fans a taste of the thrill of the racetrack. Visitors were also given an exclusive first look at the 2026 model range, which features attractive new paint finishes. Highlights included a striking Nightster S in Blood Orange, an elegant Street Glide in Aurora Blue, and a dynamic Low Rider ST in Olive Steel.
A stylish Heritage Classic in Purple Abyss and an unmistakable Breakout in Teal Thunder also attracted attention. Seven of the machines on display were equipped with original accessories to highlight the synthesis of style, power, and customization typical of H-D. Additional models, including limited edition Custom Vehicle Operations (CVO) types, will be unveiled on January 14, 2026.
Endless adventures and unyielding robustness were the focus for Joan Pedrero, who brought along his Pan America 1250 ST—the same motorcycle he rode in the Africa Eco Race and the Transitalia Marathon. His stories and his Harley impressively demonstrated the versatility of the brand.
In addition to the Pan America 1250 and Sportster S Revolution Max models, which are designed for performance and versatility, the Befuel Nightster custom bike was one of the highlights.
In addition, DJ Dallomo's live sets, instant photo stations, and interactive game tables impressed visitors and brought Harley-Davidson to life. It was clear to see how deeply the brand, with its unique tradition and innovative strength, is anchored in the hearts of motorcyclists—and it goes without saying that Harley-Davidson continues to set out to conquer the roads and racetracks of the world.
