Harley-Davidson Euro Festival from May 8 to 11

IN MAY THE HARLEY-DAVIDSON EURO FESTIVAL TAKES PLACE ON THE GULF OF SAINT-TROPEZ

A celebration of bikes, music and the Harley-Davidson lifestyle

FRANKFURT (10.04.2025) - Anticipation is growing for the start of the motorcycle event season in Europe, as the Harley-Davidson Euro Festival will soon transform the French Riviera into a Harley Mecca - from May 8 to 11 to be precise. Riders and fans from all over Europe will make a pilgrimage to this action-packed weekend full of motorcycles and music and filled with the unique H-D lifestyle. 

The festival, whose heart beats on the 18-hectare, 4-star Camping de la Plage campsite in Grimaud on the Gulf of Saint-Tropez, offers an impressive line-up of live music acts, most notably the headlining gig by Rag ’n’ Bone Man on Saturday evening. Swedish rockers Royal Republic will open the event on Thursday with their energetic sound and on Friday Eagle-Eye Cherry will present their unmistakable blend of rock and soulful sounds.

Of course, the three winners of the Harley-Davidson Music Contest can also be heard: Franck & Damien from France, Atwood from Italy and Stoned at Pompeii from Spain. They will be on the Main Stage on Friday and will headline the Harley Bar on the other days of the long weekend. The latter will, of course, guarantee entertainment throughout the festival as a lively centerpiece. 

More than 70 dealers present their range of clothing and accessories on site, while numerous caterers provide food and drink. The Harley-Davidson Expo is also one of the event highlights. Here, visitors can take an exclusive look at the H-D product range for 2025, including the comprehensively updated Cruiser series, the Street Glide Ultra, which promises maximum comfort for long distances, and the Pan America 1250 ST adventure sport bike, which promises ultimate riding fun on asphalt.

Guests will of course be able to get on the saddle themselves and experience the new machines on the picturesque roads of the Côte d'Azur. LiveWire's electrically powered models will also be available for test rides, so that the event also stands for the future of motorcycling.

Creativity and craftsmanship will be celebrated at the Custombike Show in Grimaud on Friday, May 9: Some of the most creative and individual H-D conversions in Europe can be expected there, as all renowned custom bike builders are invited to present their machines in this competition. One of the most moving moments of the festival will certainly be the parade through Grimaud and Saint-Tropez on Saturday, May 10. Several thousand bikes will conquer the streets in a spectacular procession full of passion, chrome and sound. 

It is already certain that unforgettable moments against the breathtaking coastal backdrop of Saint-Tropez are guaranteed. The feeling of freedom, adventure and community in the Harley-Davidson style will be etched deep into the memory of visitors.

Further information and details on tickets can be found at https://eurofestival-harley-davidson.com/EUROFESTIVAL/euro-festival.html.

Text & image credits: Harley-Davidson

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