Harley-Davidson Euro Festival Review
30,000 FESTIVAL VISITORS CELEBRATE THE RETURN OF THE HARLEY-DAVIDSON
EURO FESTIVALS ON THE GOLFE DE SAINT-TROPEZ
An unforgettable weekend with motorcycles, music and Harley-Davidson Lifestyle
FRANKFURT (14.05.2025) - From May 8 to 11, the Harley-Davidson Euro Festival attracted more than 30,000 visitors to the Côte d'Azur for an unforgettable weekend of bikes, live gigs and the unmistakable Harley-Davidson lifestyle.
Camping de la Plage near Saint-Tropez provided the perfect backdrop for four days of action and performances by Rag ’n’ Bone Man, Royal Republic and Eagle-Eye Cherry. Up-and-coming talents such as the winners of the Harley-Davidson music competition Franck & Damien from France, Atwood from Italy and Stoned at Pompeii from Spain also took to the stage. More than 70 dealers offered H-D merchandise and accessories on site and the Harley Bar was the beating heart of the festival throughout the weekend.
A very special moment for the guests was the unveiling of the new Harley-Davidson Fat Boy Gray Ghost, which was presented by Karen Davidson, great-granddaughter of one of the company founders. As the fifth model in the Harley-Davidson Icons Motorcycle Collection, the Gray Ghost, limited to 1,990 units worldwide and finished in the fascinating Reflection paint, celebrates 35 years of fat-custom style. Festival attendees also had the opportunity to meet Harley-Davidson x Dynojet Factory Race Team rider James Rispoli, who talked gas with numerous fans during the event after Harley-Davidson announced its strategic collaboration with MotoGP. The launch of a new race series with H-D Bagger racers was announced, which will take place on selected MotoGP race weekends worldwide in 2026.
Of course, festival visitors were able to experience the latest Harley-Davidson models up close during exclusive test rides, including the new Cruiser series, the fully equipped Street Glide Ultra, the Pan America 1250 ST adventure sport bike and the latest electrically powered LiveWire models.
At the custom bike show, which took place on Friday in Grimaud, 84 unique machines demonstrated top creativity and craftsmanship made in Europe.
Harley-Davidson congratulates this year's winners and is delighted with the „Best in Show“ custom bike by Belgian Pepe Lazzara. His breathtaking creation is based on a 1991 Softail Springer, which has been extremely modified and exudes the spirit of individuality and innovation with engravings and gold-plated features. On Saturday, 2,500 bikers took part in a spectacular parade through Grimaud and Saint-Tropez. The streets were filled with passion and the unmistakable sound of the H-D V-Twins.
Harley-Davidson has already announced a number of event highlights for the coming year, including the European Spring Rally 2026, which will take place from April 30 to May 3, 2026 in the Italian coastal town of Senigallia. With live music, a Bike Expo, numerous dealer stands and plenty of Harley-Davidson spirit, this new event will herald the start of the motorcycle season. In addition, the 32nd edition of the annual European H.O.G. Rally will return to the port city of Cascais from June 18 to 21, 2026. The town, which is located near the Portuguese capital Lisbon, already hosted the event in 2019 and attracted tens of thousands of motorcyclists to the wild Atlantic coast with a diverse range of accommodation, food and drinks as well as vibrant nightlife.
Kolja Rebstock, Senior Vice President International at Harley-Davidson Motor Company, commented: „The return of the Euro Festival to Saint-Tropez with more than 30,000 members of the international Harley-Davidson family was truly incredible. You can feel the passion, the freedom and the sense of togetherness that defines our brand. Given the energy and enthusiasm we experienced here, we are looking forward even more to seeing the fans of our brand again next year at our new European Spring Rally in Senigallia, Italy and at our 32nd European H.O.G. Rally.“ But first on the agenda for all Harley fans is this year's European H.O.G. Rally, which will take place from June 12 to 15. 2025 in Medulin, Croatia, which promises unforgettable moments. Further information can be found under „Events“ on www.H-D.com.
Text & image credits: Harley-Davidson
