Harley-Davidson Euro Festival Review
30,000 festival goers celebrate the return of the Harley-Davidson
Euro Festival to the Golfe de Saint-Tropez an unforgettable weekend with motorcycles, music and Harley-Davidson Lifestyle
Frankfurt (May 14, 2025)-From May 8th to May 11th, the Harley-Davidson Euro Festival attracted more than 30,000 visitors to the Côte d'Azur for an unforgettable weekend with bikes, livegigs and the unmistakable attitude to life called Harley-Davidson.
Camping de la Plage near Saint-Tropez offered the perfect backdrop for four days full of action and the appearances of Rag 'n' Bone Man, Royal Republic and Eagle-Eye Cherry. In addition, aspiring talents such as the winners of the Harley-Davidson music competition Franck & Damien from France, Atwood from Italy and Stoned at Pompeii from Spain were on stage. More than 70 dealers offered HD Merchandise and Accessories on site and the Harley Bar formed the pulsating heart of the festival all weekend.
A very special moment for the guests was the unveiling of the new Harley-Davidson Fat Boy Gray Ghost, which was moderated by Karen Davidson, great-granddaughter of one of the company founders. As the fifth model of the Harley-Davidson Icons Motorcycle Collection, the Gray Ghost 35 years of FAT-CUSTOM-ENTYLE, which is limited to 1,990 copies and in fascinating reflection lacquer. The festival goers also had the opportunity to meet the Harley-Davidson X Dynojet Factory Race Team driver James Rispoli, who spoke with numerous fans of petrol during the event after Harley-Davidson announced the strategic cooperation with MotoGP. The start of a new racing series with HD excavator racers was announced, which is scheduled to increase in selected MotoGP racing weekends worldwide in 2026.
Of course, the festival visitors could experience the youngest Harley-Davidson models up close on exclusive test drives, including the new cruiser series, the fully equipped Street Glide Ultra, the Adventure Sport Bike Pan America 1250 ST and the latest electrically powered live wire types.
At the custom bike show, which took place in Grimaud on Friday, 84 unique machines showed top creativity and craftsmanship made in Europe.
Harley-Davidson congratulates this year's winners and is happy about the "Best in Show" Custombike of the Belgian Pepe Lazzara. His breathtaking creation is based on a 1991 Softail Springer, which was extremely modified and sprays the spirit of individuality and innovation with engravings and gilded features. On Saturday, 2,500 bikers took part in a spectacular parade through Grimaud and Saint-Tropez. The streets were filled with passion and the distinctive sound of the HD V-Twins.
Harley-Davidson has already announced some event highlights of the coming year, including the European Spring Rally 2026, which will take place from April 30 to May 3, 2026 in the Italian coastal city of Senigallia. This new event heralds the motorcycle season with live music, a bike expo, numerous dealer stands and lots of Harley-Davidson Spirit. In addition, the 32nd edition of the annual European Hog Rally will return to the port city of Cascais from June 18 to 21, 2026. The place near the Portuguese capital Lisbon was already hosting the event in 2019 and attracted tens of thousands of motorcyclists to the wild Atlantic coast with a diverse range of accommodations, food and drinks as well as pulsating Nightlife.
Kolja Rebstock, Senior Vice President International at Harley-Davidson Motor Company, commented: "The return of the Euro Festival to Saint-Tropez with more than 30,000 members of the International Harley-Davidson family was really incredible. You can feel the passion, freedom and the feeling of togetherness. In view of the energy and enthusiasm, which we experience here We look forward to seeing the fans of our brand again next year at our new European Spring Rally in Senigallia, Italy and our 32nd European Hog Rally. ” However, this year's European Hog Rally is on the agenda for all Harley fans, which increases in Croatian medulin from June 12 to June 15, 2025 and promises unforgettable moments. Further information can be found under "Events" on www.hd.com .
Text & image credit: Harley-Davidson
