HARLEY-DAVIDSON® GIVES DREAM JOB TO A BIKER
The company is looking across Europe for an adventurous driver who will set off on a spectacular journey later this year OXFORD (February 18, 2015)
WANTED BY HARLEY-DAVIDSON: A passionate female or male motorcyclist traveling through Europe for two months. Harley-Davidson will cover the travel costs. In addition, the driver receives 25,000 euros and can keep the Street GlideTM that he drives on the trip after the trip. It sounds like a dream, and it's indeed a kind of temporary dream job that Harley-Davidson is offering to one lucky biker as part of this year's "Discover More" promotion. For this adventurer, the trip is guaranteed to be the trip of a lifetime. It starts in summer 2015. Once the rider has planned his route, he will become the star of his chosen road movie as he travels twenty European countries, enjoying the best motorcycle routes on our continent and sharing his experiences with the rest of the world on social media channels and a dedicated website .
The trip is being prepared for a month and will last two months - documented kilometer by kilometer by a professional film crew. The starting shot will be given in May of this year. Anyone who wants to set out on a great adventure should tell Harley-Davidson by March 20, 2015 at www.hd.com/riderwanted why they are the right person for this job. Harley-Davidson will then select a rider from all participants in April, who will be able to start planning the trip immediately afterwards.
If you want to take part, you need a European passport and a class A driving license as well as a great deal of passion for motorcycles, because you should inspire other bikers with your travel story and encourage them to set off on similar adventures. “Last year's 'Discover More' campaign was like a big test run for our campaign this year. In 2015, we decided to select a single person instead of many people. It will tell motorcycle fans around the world about the great travel experiences in the saddle of a Harley-Davidson,” explains Mike Johnstone, Marketing Director Harley-Davidson Europe, Middle East and Africa. “Once again, 'Discover More' will prove that one of the best things in life is taking on Europe's most beautiful roads on a Harley. We will inspire other riders to experience the fascination of such a journey on a Harley for themselves.”
Join Discover More
Motorcyclists from Europe, the Middle East and Africa will also soon have the opportunity to share highlights of their own journeys with touring fans from around the world on the Harley website - an online community of riders for riders, no matter what bike they ride . This platform will enable motorcycle fans to discover the best roads and most fascinating sights in different regions during their travels.
Numerous bikers took part in last year's “Discover More” campaign. During the four-month journey, which started in Africa and took the participants across Europe, each and every one of them drove a dream stage. This year, a single driver will be selected to drive the machine on all sections - a very personal XXL journey of discovery.
For more information on finding the driver, visit www.hd.com/riderwanted.
Text & Image Credits: Copyright Harley-Davidson Oxford
