Search for the Hero
According to Budget Direct, Harley-Davidson is in most parts
The world's most frequently Googled motorcycle manufacturer
- A study by Australian insurance company Budget Direct shows:
- H-D ranks number one in motorcycle brand searches in 83 countries.
- Germans, Austrians, and Swiss prefer to search for H-D
(Neu-Isenburg, December 14, 2020) For about two years now, more than half of the world's population has been online, and most people use Google to find their way around the maze of the web. The world's most popular search engine has been operating under this name since 1997, and since 2004, the verb „to google“ has even been included in the German spelling dictionary Duden. People around the globe are googling like crazy: the company registers more than 3.8 million search queries per minute. Quite a few of these relate to motorcycles and motorcycle brands.
The Australian insurance company Budget Direct has determined which ones in a recent study. Using Google data, it was determined how often each motorcycle brand is searched for in individual countries. Budget Direct concludes: „Judging by the number of search queries, Harley-Davidson is by far the most sought-after motorcycle brand in the world.“ In 83 of the approximately 195 countries into which our planet is divided, the Milwaukee-based brand tops the list of search engine queries for motorcycles.
According to the survey, the USA, Canada, Australia, and New Zealand are firmly in orange and black hands: the most sought-after motorcycle brand there is Harley-Davidson. According to Budget Direct, people in Northern and Western Europe, including Germany, Austria, and Switzerland, as well as in large parts of Eastern Europe, including Russia, also prefer to enter the words „Harley“ and „Davidson“ into the Google search box when it comes to motorcycle brands.
„We are by no means the largest motorcycle manufacturer in the world, but our brand embodies what most people dream of when they think of motorcycles,“ says Lisa Happ, Marketing Lead Germany, Austria, and Switzerland at Harley-Davidson GmbH. „Not only are we delighted about this, it also motivates us in our future work.“
If you want to learn more about Harley-Davidson, search Google or—even easier—take a look at the website. www.Harley-Davidson.com.
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