Satisfaction guaranteed
Harley-Davidson has the most satisfied customers and takes first place in the IMWF study “Exemplary fulfillment of customer wishes” in the motorcycles and mopeds category
- Around 17,000 companies from around 300 industries were compared
- Harley-Davidson wins in the motorcycle and moped
(Neu-Isenburg, February 10, 2021) With “The Hardwire,” Jochen Zeitz, President and CEO of Harley-Davidson, has drawn up a new corporate strategy for the Motor Company. The goals include a further increase in brand desirability, which is why the topic of customer satisfaction is moving even more into focus.
The fact that it traditionally plays a major role at Harley-Davidson is underlined by a current study by the Institute for Management and Economic Research (IMWF) on behalf of Deutschland Test and Focus-Money. The study determined which companies in Germany fulfill the wishes of their customers in an exemplary manner and are therefore most likely to receive repeat business and orders.
Around 17,000 companies from around 300 industries were examined and compared - and in the motorcycles and mopeds category within the mobility segment, Harley-Davidson is at the forefront. With a full score of 100, the US brand claimed victory and relegated a Japanese and an Italian provider to second and third place.
The study identified visibility, information coverage and service fulfillment as key factors for customer satisfaction. Online news and social media addresses were analyzed and almost 51 million mentions of 17,000 companies were recorded in the study period from December 2019 to November 2020.
“We are proud of our many loyal customers and would like to thank our authorized dealers, who made Harley-Davidson’s good performance possible with their expertise and a lot of passion,” says Kolja Rebstock , Regional Vice President EMEA and Managing Director DACH at Harley-Davidson Davidson Motor Company .
“Loyal customers not only come back, they recommend us to others. We know that such a bonus of trust cannot be taken for granted, and we promise to continue to do everything we can to delight our customers with quality and service.”
If you want to find out more about Harley-Davidson, visit the company on the web at www.Harley-Davidson.com.
