The US manufacturer will provide new experiences at the Italian motorcycle trade fair
FRANKFURT (08/02/2024) - In 2024, Harley-Davidson returns to EICMA and promises a stronger presence than ever before for the 81st edition of the motorcycle trade fair.
A new and extraordinary exhibition experience will convey to fans the advantages of the brand new series, such as the Grand American Touring family with its 2024 Road Glide and Street Glide models.
Harley-Davidson is at EICMA 2024
So that visitors can experience the brand as directly as possible at EICMA, the entire HD universe will be presented and the multifaceted, 121-year history of the American company will be brought to life.
“We are pleased to be present at EICMA again this year. Harley-Davidson is more than a motorcycle, it's a way of life that puts community at its heart. EICMA is an excellent opportunity for us to convey this and maintain direct contact with our customers and other passionate motorcycle fans,” comments Kolja Rebstock, Harley-Davidson Regional Vice President for Europe, the Middle East and Africa.
EICMA 2024 will take place from November 7th to 10th in Milan, Italy.
