The Joker

Harley-Davidson is “Germany’s customer winner”

• The DISQ examined which brands customers value most
• Consumer survey on 1,100 brands and companies from 53 industries
• Harley-Davidson is one of “Germany’s customer winners”.

(Neu-Isenburg, March 20, 2019) Brands – business psychologists agree – provide customers with orientation in a world that is perceived as complex.

But which of them are most popular and which best meet the wishes and demands of customers? An extensive consumer survey conducted by the German Institute for Service Quality (DISQ) on behalf of the news channel n-tv sought answers to these questions. The study covered over 1,100 brands and companies from 53 industries. The three best brands in each category were awarded the “Germany Customer Winner” award.

In the motorcycle manufacturer category, Harley-Davidson secured this title together with a brand each from Germany and Japan.

“We are proud of the award as 'Germany's Customer Winner',” said Lisa Happ, Marketing Lead at Harley-Davidson GmbH. “It motivates us to continue to do everything we can in the future to not only satisfy our customers, but also to inspire them all around. This would not be possible without our authorized dealers. We thank them for their commitment and the passion with which they stand up for our brand every day.”

Between October 2018 and January 2019, over 63,000 women and men were surveyed by DISQ about their overall satisfaction with companies and brands, as well as their intention to re-elect and their willingness to recommend others. All companies or brands on which at least 80 customers had commented were taken into account in the final evaluation. 14 companies or brands were evaluated by customers in the motorcycle manufacturer category. Nine were included in the individual evaluation, based on a corresponding number of respondents.