HARLEY-DAVIDSON IS WITHDRAWING FROM SOME COUNTRIES IN SOUTH AMERICA
Harley-Davidson will withdraw from some countries, particularly in Latin America. Yesterday it was announced that the cult brand would be withdrawing from the Paraguayan market. The Chacomer company is responsible for sales in Paraguay and announced yesterday that Harley-Davidson is withdrawing from Paraguay in 2021. Sales and service should continue to be kept alive in Paraguay.
It will hit the fans hard; fans of the brand in South America are just as crazy as anywhere else in the world. The Harley-Davidson brand has been built up properly by Chacomer since 2011, when the market increased from 60 to 200 units within a year, which Roland Walde, President of Chacomer, announced. That was huge for this small market at the time, but from today's perspective and despite higher sales, Paraguay for Harley-Davidson
The main reason for this is said to be the problem with Covid-19, the pandemic is forcing Harley-Davidson to reposition itself worldwide. It was also announced that Harley-Davidson wants to withdraw from around 50 other countries in the next few years due to the Covid-19 crisis, but it was not said which ones.
