Excellent

Interbrand and the German two-wheeler dealers confirm: Harley-Davidson plays one of the first violins in the concert of brands

Our world is full of brands. They shape our everyday lives, influence our behavior and our opinions, because ultimately they ensure that products stand out, they make them attractive and position them on the market. However, brands must also keep the promise they make with their positioning in the long term. Trust in them must be confirmed time and again by the product and the company as a whole - in short, brands are about far more than „just“ a nice-sounding name and a pretty company logo, namely about concrete services that must be provided day after day by products and by all the people in a company.
So it pleases Harley-Davidson, once again named the only pure-play brand by the renowned market research company Interbrand in 2012. Motorcycle manufacturer to be listed among the top 100 most valuable brands in the world, because it underlines the high level of trust in Harley-Davidson and how many positive experiences consumers have had with the brand year after year.

The positive verdict on the US motorcycle manufacturer has just been echoed by Germany's two-wheeler dealers - and their choice was also unequivocal. At the dealer evening of the 3rd symposium „bike and business“ in Würzburg in November, the industry magazine of the same name selected the „Best Brands 2012.

The three motorcycle volume brands on the winners' podium include Harley-Davidson.

From a retail perspective, the Americans rank second among the top brands in our country.
The award was based on the dealer satisfaction survey conducted as part of the 2012 motorcycle market analysis by „bike and business“ was carried out. This is a representative market study with 505 telephone interviews, the basic population of which is based on all motorcycle, scooter and quad/ATV dealerships operating in Germany.
„We are very pleased with the positive testimonial that the German dealers have given us with this choice, and we will continue to do everything we can to prove ourselves worthy of the trust placed in us,“ promises Frank Klumpp, Marketing Director Harley-Davidson Germany GmbH.