Harley-Davidson will present the new products for the 2021 model year on January 19th


MILWAUKEE (December 10, 2020) – Never before in its nearly 118-year history has Harley-Davidson allowed the entire world to witness the debut of its new model year. That will change on January 19, 2021. At HD 21, the company's first launch event on the web, Harley-Davidson will present not only new motorcycles but also new parts and accessories, motorcycle clothing and fashion for 2021.

Harley-Davidson executives, product experts and passionate motorcycle enthusiasts will explain to attendees what to expect from the brand's authorized dealers in 2021.

If you would like to take part in the virtual HD 21 launch event, simply register at www.HD.com/21.

Harley-Davidson will present the new products for the 2021 model year on January 19th
Harley-Davidson will present the new products for the 2021 model year

New approach to product launches

The global virtual launch is part of the new approach to Harley-Davidson product launches. A few months ago, the company announced several major changes, such as streamlining its future product portfolio by around 30 percent, postponing the debut of the new model year until just before the motorcycle season and increasing marketing efforts to increase brand and product desirability and impact to maximize in the market.

“With our event, we want to virtually unite the entire Harley world to express the passion that manifests itself in our 2021 motorcycles.

In this context, we will of course also take a look at the new Pan America , our first adventure touring bike,” promises Theo Keetell, Vice President Marketing. “We are really looking forward to sharing this outlook with our customers and dealers from around the world.”

Harley-Davidson will present the new products for the 2021 model year on January 19th
Harley-Davidson will present the new products on January 19th

Jason Momoa shares the passion

American actor, producer and motorcycle enthusiast Jason Momoa will play a key role at the event on January 19th. Always looking for new adventures, he will explain how the new Pan America increased his passion for Harley-Davidson by opening up the world beyond paved roads.

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“Harley-Davidson gave me the opportunity to experience adventures with the most amazing people and explore awe-inspiring places, which inspired me to create the 'United We Will Ride' video clip series,” explains Momoa.

“I was incredibly excited to work with Harley-Davidson, get my first look at Pan America and have the opportunity to ride it. It combines my closeness to nature, my penchant for discovering the unknown and my love for the Harley-Davidson brand and is therefore the perfect vehicle for me. People are going to love this new Harley.”

Worldwide presentation of the Harley-Davidson Pan America on February 22, 2021

The new, 1,250 cubic centimeter Harley-Davidson Pan America will also be presented at the HD 21 virtual market launch on January 19th. But the company plans to bring the motorcycle world together again soon, as it wants to dedicate its own digital launch event to Pan America on February 22, 2021, where details of the new adventure tourer will be revealed.

Stay up to date at www.HD.com/PanAmerica

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