Harley-Davidson is in fourth place for new registrations in 2022!
Who would have expected that, in the period from January to October 2022, the traditional company Harley-Davidson is surprisingly in a good fourth place in terms of new registrations and in October even in second place among the manufacturers.
You certainly won't be popping the champagne corks now, but considering the difficult situation, 7141 (KBA) Harley-Davidson new registrations this year are still quite good. In contrast to the previous year, there were 381 fewer by October, but Harley-Davidson is optimistic and assumes that more motorcycles will be delivered again next year.
Harley-Davidson is optimistic for 2023.
It looks like Harley-Davidson will now replace the 107 Milwaukee-Eight engine with the 114 Milwaukee-Eight. But the highlight will be the Harley-Davidson 120th Anniversary models. They have always caused a lot of excitement and will be sold out quickly. According to Harleysite information, production of the 2023 models has already started.
This year was also a difficult year for the Harley-Davidson dealers, but as you can see, they are not alone in this situation, especially BMW (-4555), KTM (-3639), Kawasaki (-1004), have really suffered have to, on the other hand, the minus at Harley-Davidson is still moderate at -381. Only the companies Suzuki (+1266) and Yamaha (+696) were able to increase noticeably. (Source IVM)
Harley-Davidson as an investment
The year isn't over yet, and considering that Harley-Davidson is expecting price increases at the turn of the year, one or two people will still buy it if their dream bike is available.
The general demand is high, at Harley-Davidson you can, as usual, get good money for your used and well-maintained Harley-Davidson.
Because there are few new vehicles on the market, another trend is developing! The prices on the used market are extremely high and the used cars tend to rise, especially when there are price increases.
The difficult situation of the euro due to the prevailing inflation is driving many people to flee the euro into real assets. When it comes to motorcycles, we prefer old Harleys that are in good condition, but these are hardly available cheaply on the market anymore. With an inflation rate of around 10%, which feels even higher and continues to rise, a possible price increase at Harley-Davidson of 7-10% from 2023, the calculations begin, which could ultimately result in a buy signal. You can now compensate for a lot, although this is not intended to be investment advice.
The TOP models 2023 at Harley-Davidson
Who would have thought, according to IVM, the following three Harley-Davidson models are in the TOP 50 ranking this year.
- Sportster S (930)
- Pan America (677)
- Street Bob 114 (645)
Actually, we always find the Sport Glide there, but it was pushed out of the TOP 50 this year.
In the end, Harley-Davidson's strategy seems to be working, the motto is “creating desire”. It's just not that great for the authorized dealers, they don't have the units, but compared to other manufacturers, they're probably still lucky.
Sources KBA / IVM – Text Harleysite
