Harley-Davidson delivery and production stop

Harley-Davidson delivery and production stop

Harley-Davidson will stop production and delivery for 14 days.

Harley -Davidson Motor Company has suspended production for 14 days citing issues with a third-party manufacturer who notified Motor Company on May 17th regarding regulatory compliance issues there is a problem with this component.

At the moment it is not known which component it is. When asked by Harley-Davidson , they expect to be able to report more on this next week.

I would rule out the possibility that it could be a technical problem, because then information would immediately be sent out to the authorized dealers not to deliver any vehicles and that is not the case. According to Harleysite information, the delivery stop applies internationally and for the European market, only for the Harley-Davidson motorcycles that are traveling by ship and also the motorcycles that are still in the customs port in Rotterdam, that is my last information. It currently affects the Menomonee Falls, Wisconsin and York, Pennsylvania plants.

how fast things can run with Harley-Davidson and its new cooperation partner Ford Ford has installed mobile phone chips for which it has no license rights. A court has now imposed a sales ban on vehicles where the chip is installed and there is no license. The group is accused of patent infringement; Wirtschaftswoche has an online article about it.

Harley-Davidson shares are plummeting

Let's wait and see what the problem could be Harley-Davidson In general, Harley-Davidson is not exactly on the sunny side at the moment, the mood is particularly bad in Europe. The share price has now fallen by over 20% since January. It is important to note that the markets are generally losing across the board. But Harley-Davidson shares are losing more and more investor confidence and when large hedge funds exit, the sea quickly becomes choppy.

There is a good report on this in “The Shareholder”

The European market is on the sidelines!

Harley-Davidson currently makes its profits The weak euro and high transport costs make the European market not particularly interesting. The Harley-Davidson dealers are fighting for every bike, which is currently not an easy matter because the cost system continues and the delivery forecast for 2022 is very poor.

In addition, there is the fear that Harley-Davidson will adopt the LiveWire at some point in the future as part of the hardware structuring as a blueprint for the Harley-Davidson business, where in the big cities there is only one Juppi with his iPad and selling bikes have previously been ordered online. In its current form, the current dealer can only be found as a workshop partner without customer contact. In my opinion, this scenario would go completely in the wrong direction, but at LiveWire this is how they proceed.

Is Harley-Davidson losing its ties to the community?

In this case, one could clearly say that the decision-makers at Harley-Davidson did not understand their community. They seem to have difficulty recognizing where Harley-Davidson's true strength lies. This is their customer base, which is spread all over the world and has international connections. A look at the Harley Owners Group is enough, there are over a million members there and the company doesn't really use it. The big events are just as unique and the support for the organizers is becoming less and less.

This hasn't been made easy for me in the last 12 months either; I can't really understand the company's current direction.

Goodwill is not particularly required!

just came up to me at the Grand Opening Chemnitz His request for goodwill was simply rejected. It was also about the fact that they didn't approach him at all and he didn't really find anyone to talk to about his problem. His statement was that the community works, but the ties to the company are increasingly breaking down, he is extremely disappointed, not with his dealer, who is not doing any better, but with the Motor Company itself. I can say that I am increasingly aware of this problem I also hear from the authorized dealers that they are often left alone to deal with the problems.

Why not just increase production in the USA?

Now we have to ask ourselves, why don't they just increase production in the USA and supply the European market from there? The punitive tariffs are history and Thailand could continue to assemble its product range for the Asian market.

We're not talking about rocket science here, a motorcycle is easier to assemble than if it were a complex car. If they don't build their own assembly plant in Europe, then they should get the Harley-Davidson motorcycle range from the USA again, they get here a lot quicker and with lower transport costs.

The end of combustion engines will come in 2035!

On the other hand, of course, we also have to look forward to what it could look like in the future if we take another look at Ford, they have just signed a petition that only electric vehicles should be sold from 2035. These are Harley-Davidson's current cooperation partners!

We don't have to kid ourselves, the same applies to the motorcycle scene. Politically, nothing will change for the time being, as we always see where citizens vote in the elections. As long as the wind turbines are not built in the city, nothing will change.

It is politically controlled, private transport is not wanted in terms of climate policy and the high energy prices obviously have very little to do with the war in Ukraine, the oil companies are making a big dent here, our state is not really interested in the concerns of the citizens and is going along with it a relief package, which is not one. This would be a very good time to place e-fuel on the market now. Just as we have developed into an EU debt union and the ECB is rehabilitating the southern states at our expense.

We see that we are changing, let's see where the journey goes!