King of Shopping

Harley-Davidson Rostock wins Europe-wide mystery shopping competition

Top service, competent advice and always an open ear for the customer's needs.

This is no coincidence, you can always rely on it. At least when it comes to Harley-Davidson goes.

In order to meet this requirement, the American motorcycle manufacturer has been carrying out so-called mystery shopping tests for many years, in addition to a large number of quality assurance measures.
Mystery shopping is of course not a shopping experience that is particularly mysterious.

Instead, undercover mystery shoppers document the quality of advice and service provided by retailers both on behalf of various consumer portals and - as in this case - on behalf of the manufacturer.
If then, as in the case of Harley-Davidson Rostock If the testers award the highest score in all relevant test criteria, this naturally pleases not only the customers but also the boss.

Especially when he happens to be the one being tested: „That was a funny surprise, of course!

But the success is clearly down to my team, because all my colleagues share my enthusiasm in the same way, and that's what makes me really proud,“ says winner Michael Brose from Harley-Davidson Rostock.

There are currently 378 Harley-Davidson dealer, die mehrmals jährlich im Auftrag der Harley-Davidson Europazentrale durch Testkäufer besucht werden, wovon diesmal 59 auf Deutschland fielen. Erstmals seit 2009 konnte das für Deutschland beauftragte Marktforschungsinstitut Hagstotz ITM nun die Höchstpunktzahl vergeben.

From „establishing contact“ and „determining requirements“ to „benefit argumentation“ - the unsuspecting Rostock dealer took the crown in the European dealer comparison in these and other categories with its expertise.
With or without notice: It's best to convince yourself of the excellent dealer service that is only available from Harley-Davidson.

Whether for motorcycles, accessories or support, the Bar and Shield logo means that quality is everything at Harley-Davidson, just not a coincidence.

Text: Harley-Davidson 2012

Picture credits: Harley-Davidson Rostock