HARLEY-DAVIDSON HOST „THE NO SHOW“ TO SPOTLIGHT CUSTOM MOTORCYCLE SHOWS AND BUILDERS
HARLEY-DAVIDSON HOSTS „THE NO SHOW“ TO SPOTLIGHT CUSTOM MOTORCYCLE SHOWS AND BUILDERS
MILWAUKEE (June 15 2020) - The Harley-Davidson Motor Company presents The No Show, a week-long online motorcycle show that brings the global Harley-Davidson community together.
The No Show is on display now through June 21 on Harley-Davidson's Instagram account and includes 60 customizers from 10 countries. Half of these customizers are from the postponed Mama Tried, Congregation Vintage Bike & Car and Born-Free motorcycle shows. The remaining bike builders were invited by Harley-Davidson and span a range of styles, eras and geographies. The motorcycles will be rolled out in batches each day for five days, with awards presented at the end of the week.
Those who The No Show can scroll through the selection of bikes and tap on their favorites, where they will see a personal video of each bike builder walking them through their masterpiece. After checking out custom bike builds, attendees can scroll to the virtual „stage“ to listen to acoustic sets from The White Buffalo, Hollis Brown and The Kenneth Brian Band. There will also be a „merch booth“ with ultra-limited edition The No Show t-shirts.
„The No Show is a platform that gives everyone, from enthusiasts to new bikers, a place to come together and celebrate the diverse creation that comes with custom bikes,“ said Patrick Holly, Brand Director at Harley-Davidson Motor Company. „To show our gratitude to the builders who made The No Show possible, 100 percent of show t-shirt sales will go directly to each invited bike builder.“
On the final day of the show, Sunday, June 21, three bike builders are to be recognized for their achievements in ingenuity, artistry, self-expression and ability to break new ground in customization. One winner from each of the following categories will be selected to receive a unique award created by Harley-Davidson designers:
- Media Choice Award: selected and presented by journalists from industry-leading motorcycle publications.
- H-D Styling & Design Award: selected and presented by Brad Richards, Vice President of Styling & Design at Harley-Davidson and longtime garage builder.
- Harley-Davidson Museum Award: Selected by museum staff and presented by Bill Davidson, Vice President of the Harley-Davidson Museum and great-grandson of Harley-Davidson co-founder William A. Davidson.
Experience the No Show until June 21 on Harley-Davidson's Instagram and follow Twitter and Facebook, to see exclusive show content.
