Born to make you happy

Harley-Davidson Weser-Ems is named Dealer of the Year

• 134 candidates competed for the title in 2019
• Enthusiasm for the brand and product as a success factor

(Neu-Isenburg, 26.07.2019) Who is the best in the whole country? Every year, the German motorcycle trade magazine „World of Bike“ answers this question in the big contest for the coveted title of „Dealer of the Year“. In 2019, 134 candidates stood for election.

Not an easy job for the jury, who meticulously scrutinized each business. Presentation, advice, product and brand presence, service quality and service competence played the decisive role in their decision.

134 candidates applied in 2019

This year, Harley-Davidson Weser-Ems, Börjes American Bikes in Augustfehn, took first place among the companies of excellence. „The thought that goes into the processes and operating procedures at the northern German Harley dealer goes far beyond the behavior of a typical medium-sized company,“ praises editor Stephan Krückel from „World of Bike“. „The level of service has long since reached Champions League level.“

 

Indeed, the brothers Dieter and Klaus Börjes know how to make customers happy with above-average service. In 2003, they took over the Harley-Davidson dealership in Wilhemshaven and a year later moved with bag and baggage to Augustfehn in the Ammerland district of Lower Saxony, where a former ironworks site has since served as a fitting company domicile.

Börjes Bikers Outfit, the Eisenhütte restaurant and, of course, Harley-Davidson Weser-Ems found their home here in an ensemble of classic, completely renovated industrial buildings. With a great deal of passion, commitment and impressive annual events, the two tireless creators and their team succeeded in the following years in turning the 3,000-inhabitant community of Augustfehn into a Mecca for North German motorcycle fans.

Right from the start, their Harley-Davidson dealership offered plenty of space for new and used US bikes, accessories, clothing, an online store and a workshop. However, as the latter became too small over the years, the Börjes brothers further expanded their Harley-Davidson experience center and inaugurated a new workshop building in 2017, which since then has offered optimal conditions for service and customizing with state-of-the-art technology including a test bench.

And because sustainability plays an important role at Börjes, the electricity comes from the company's own photovoltaic system and bacteria do the job of solvents in parts cleaning.

„We are a team that is on fire for its cause,“ admits Klaus Börjes, and Harley-Davidson Marketing Lead Lisa Happ also sees this fire as a decisive success factor: „Motivation and commercial and technical skills alone are not enough.

As a Harley-Davidson dealer, you also have to be enthusiastic about the brand and the products, because the dealer passes this enthusiasm on to the customer. We are proud to work with 69 dealers in Germany who share our enthusiasm, are delighted with Harley-Davidson Weser-Ems and congratulate the entire Augustfehn team on being named „Dealer of the Year“.“

If you would like to get to know Harley-Davidson Weser-Ems, you will find Dieter and Klaus Börjes and their 19 employees at Stahlwerkstraße 17 in Augustfehn.

A visit to the website, is here possible!