Harley-Davidson Westpoint says goodbye!
Harley Factory Group 2022

Harley-Davidson Westpoint says goodbye!

Dear customers and friends of Westpoint,

Unfortunately we have to tell you the bad news today that we will only be a Harley-Davidson dealer until December 31st, 2022. Of course, it makes us sad to lose the Harley-Davidson dealer contract after 20 years with some lows but above all highs, which we were also able to experience with you. We were named dealer of the year a total of four times, we also took home the title “Bike women of the year” with third place and not to forget the focus growth champion and much more.

We are grateful for the past years. Grateful that we had the chance to turn our hobby into a career. Grateful that we were able to realize ourselves and thereby prove that we are masters of our jobs. After all, we have made it into the top 10 across EMEA in dealer comparisons in the past.

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What happened?

HD's strategy was focused on growth until the end of 2019. The dealers should become increasingly larger in terms of area. In October 2019 we were told that we should double our sales in the next 5 years. We were prepared - after all, we had only opened an enormous extension at the beginning of 2019.

Already in February 2020 (before COVID) it was suddenly said that motorcycle production numbers would be halved. That surprised us at first. If you also look at Harley-Davidson's poor delivery situation for parts and motorcycles, which had already presented us dealers with real challenges before Corona, this overall situation required us to look at other brands .

We had many discussions with the management of HD Deutschland about our situation, but this did not lead to any results. We then decided to include the Triumph brand in our building under separate management in order to be able to generate some of our necessary cost coverage from the rented space. It was important to us not to violate the dealer contract.

And we succeeded in doing that. However, Harley-Davidson's Blue Letter didn't take long to arrive. It is certainly a shame, on the one hand, to have to end our life's work like this, and on the other hand, to have to leave you alone. Over the last few months, we have set ourselves the goal of staying extremely positive and making the best possible out of the unavoidable, regardless of how difficult the situation has been for us.

As Dalei Lama said: Nothing is more relaxing than accepting what comes.

Harley-Davidson Münsterland

When one door closes, a new one opens: We were able to win over a big player in the two-wheeler market and will represent the Honda brand as a premium dealer from 2023 according to the so-called “Dream Dealer Concept”.

We proudly accept the new challenge and look forward to welcoming you to Westpoint with the same team and the same spirit. But we will of course continue to be there for you, our Harley-Davidson customers, in the future so that you can continue to benefit from our services.

In a nutshell, this means that from January onwards you will find the following:

  • Repair + customer service Harley-Davidson motorcycles
  • Sales of young used Harley-Davidson motorcycles
  • Sales, repairs and maintenance of the Triumph and Honda brands.

See you

Michael and Susanne Scholz

See you at Westpoint at the grand opening celebration in April 2023. Stay tuned…

Text: Harley-Davidson Westpoint / November 17, 2022


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Harley-Davidson Westpoint says goodbye! 1

John Doe

Affiliate links July 13, 2024

180K Harleysite
38k followers
18.7k YouTube
1.4k Twitter
264Followers
6k Tumblr
864Loves
 Subscribers
10k TikTok