Harley-Davidson Experience Tour 2025
Harley-Davidson Experience Tour 2025

Harley-Davidson Experience Tour 2025

The Harley-Davidson Experience Tour in Germany, Austria and Switzerland is starting to match the start of the season

The new and model-groomed Harley-Davidson bikes for 2025 are included

Frankfurt (31.03.2025)-The Harley-Davidson Experience Tour is increasing again this season-and with the brand new and extensive model-based machines of the 2025 year. Anyone who puts them through their paces not only experience the spirit of Harley-Davidson, but also experience all the current innovations, the timeless design and the impressive power of the machines from Milwaukee.

Harley-Davidson Germany GmbH Junghofstraße 16 60311 Frankfurt am Main +49 157 59517993 www.harley-davidson.com press@harley-davidson.com The Harley-Davidson Experience Tour in Germany, Austria and Switzerland is starting to match the start of the season
Harley-Davidson Experience Tour 2025

The news includes the fully equipped Street Glide Ultra, which sets a new benchmark in the segment of the large travel motorcycles, and the Pan America 1250 ST, with which Harley-Davidson bundles the advantages of the Pan America models in an Adventure Sport Model laid out. 

The portfolio of the Experience Tour also includes the other 2025 HD Bikes - such as the extensively optimized cruiser series, the Sportster S with its new chassis as well as the Road Glide and Street Glide models that offer a plus of advanced technologies, driving comfort and performance.

Harley-Davidson Experience Tour 2025
Harley-Davidson Experience Tour 2025

Wherever the Experience Tour stops, exciting discoveries are announced - and of course the experts from the regional stores are at your side with advice and action. A matter of honor that food and drink is provided, and the relaxed atmosphere and the many benzing talks with other fans make the Harley-Davidson lifestyle noticeable even for rookies. As part of the Louis Tour, the Motor Company also offers test drives in cooperation with the local Louis dealer for cross -brand events. 

If you want to participate, you need nothing but your motorcycle clothing and a valid driver's license. When and where you can take a Harley Davidson test drive and the booking documents can be found online at www.harley-davidson.com .

Text & image credit: Harley-Davidson


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Customs break for Harley-Davidson-EU shifts decision by 14 days
Customs break for Harley-Davidson-EU shifts decision by 14 days

Customs break for Harley-Davidson-EU shifts decision by 14 days

Good news for Harley-Davidson and everyone who flirts with a US bike. As originally announced, the planned EU reference tariffs on US goods do not come into force in early April. Instead, the EU postponed the decision by two weeks. For Harley, this means a short breathing space - but it remains to be seen whether this is more than just a postponement.

What is the tariffs about?

The trade conflict between the EU and the USA has been going on for years. Donald Trump had imposed punitive tariffs on steel and aluminum imports during his term. The EU reacted with counter-tariffs to US products such as whiskey, jeans and motorcycles-including Harley-Davidson.

The problem: Massive the tariffs in Europe. Harley-Davidson faced the choice of passing on the higher costs to customers or looking for alternatives. One solution was the shift of a part of production abroad to avoid the EU tariffs.

The measures were temporarily suspended with Joe Biden as US President, but now the tariffs are threatening to come back. The EU originally planned to reintroduce it in early April. Now the deadline has been postponed by two weeks at short notice.

Harley-Davidson House of Flames

No official confirmation yet, but first reports

So far, unfortunately, there is no official report on the part of the EU Commission to postpone tariffs. Neither the press office nor official communications have so far confirmed the decision. Nevertheless, well -known news agencies such as dpa and Reuters that the EU has postponed the introduction of the measures.

According to these reports, the decision is primarily intended to give space to further negotiations with the USA. It remains to be seen whether the EU Commission will submit an official statement in the coming days or whether the shift will take place without greater communication.

Why this delay?

Intensive negotiations run behind the scenes. An important reason for the shift are new threats from the United States. Donald Trump has announced that it can prove European products such as champagne with 200 percent punitive tariffs. This increases the pressure on the EU to avoid an escalation of the trade dispute.

The shift could mean two things:

1. The EU wants to win time to find a diplomatic solution with the USA and prevent a new trade conflict.

2. It is further discussed internally whether the tariffs in this form should really be enforced - after all, they would also harm European dealers and consumers.

What does that mean for Harley-Davidson?

For Harley-Davidson, the delay is positive. The brand is initially spared from new EU tariffs, which means that US models do not become more expensive immediately. This affects both dealers and buyers who have a new Harley on the wish list.

If the tariffs come in mid -April, the situation could change quickly. Then retailers would either have to adjust the prices or find other ways to compensate for the additional costs.

What's next?

The situation remains unclear by mid -April. Will the EU hold on to the tariffs or is there a new agreement with the USA? The question of how the US government positions itself also plays a role, the whole thing could further tighten.

For bikers, this means: wait and see. There are still no price increases, but depending on the outcome of the negotiations, that could change. If you want to buy a Harley, you should keep an eye on the development.

As soon as there is news, you will find out here.

Text & photo certificate: Volker Wolf

1903 Boerjes collection


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❗ Already act! ❗

Currently you will probably be out in such a way that the EU will charge a penalty of 50 % on US motorcycles from April 1, 2025-in addition to the existing 6 % import customs. This makes Harley-Davidson a game ball in the transatlantic trade conflict. motorcycle online , also report .

👉 If you want to buy a new Harley Davidson, you now only have a few weeks left to secure the current prices. After that it gets really expensive. Due to the high punitive tariffs in the room, Harley-Davidson had to withdraw the price guarantee for previously unconfirmed orders today.

Harley-Davidson air bridge to Europe

Harley-Davidson currently transports motorcycles to Europe as a countermeasure and tries to quickly smuggle them through the customs camp. Anyone who gets one of them will not be affected by possible price increases.

Puncture tariffs will inevitably affect the used market!

We can assume that used market prices will also increase if the punitive tariffs take effect directly at the start of the season.

But why does it meet Harley-Davidson and not corporations like Apple or Tesla? Why does the EU get on with a motorcycle brand, while large tech giants apparently get away with it?

The truth is: motorcycles are an easy goal. Less resistance, less lobbying, less political relevance - but this decision has a massive impact for dealers, customers and the entire scene. It will be up to us to change that! It affects over 280 Harley-Davidson dealerships in Europe, employees, families and friends!

I actually see us all ancestors in Brussels!

Commercial dispute escalated! Does the EU impose 50 % punitive tariff on US motorcycles? 1
Commercial dispute escalated! Does the EU impose 50 % punitive tariff on US motorcycles? 49

Motorcycles as an economic peasant victim in the trade conflict

The new tariffs are a direct answer to the US tariffs to European steel and aluminum imports. But while the EU wants to demonstrate strength here, it actually hits her own economy and motorcycle culture in Europe.

EU consultations: Now take a position on the motorcycle criminal offenses!

There is another chance to influence the decision : everyone can start a public consultation. If enough people speak against these absurd punishment, a little could move.

We will still have to think about further actions!

Now is the moment to raise your voice!

❌ This decision not only makes buyers, but also dealers, workshops and the entire Harley community.

❌ It damages Europe more than the USA.

❌ And it is another example of a policy that ignores reality.

👉 Demands a fair solution from politics!

👉 Participate in the public consultations!

👉 Sets a sign against these absurd punishment!

It is up to us not to just accept this nonsense . Be loud, take a position - before it's too late!


ROKKERTECH STRAIGHT AAA

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From April from April, the EU relies on selected US goods.

Explanation of President of the Leyen with Commissioner Šefčovič on the EU countermeasures against US tariffs

Strasbourg, March 12, 2025

The trade relationships between the European Union and the United States are the largest in the world. They have brought millions of people prosperity and security. And the trade has created millions of good jobs on both sides of the Atlantic.

Since this morning, the United States has been raising a custom of 25 % on steel and aluminum imports. We deeply regret this measure. Customs are taxes. They are bad for the economy and even worse for consumers. They interrupt supply chains. They bring uncertainty for the economy. Jobs are at stake. The prices will increase. Nobody needs that - neither in the European Union nor in the United States.

Harley-Davidson Grand American Touring Models 2025

The European Union must act to protect consumers and companies. The countermeasures that we take today are strong, but proportionate. Since the United States raise tariffs of $ 28 billion, we react with countermeasures of EUR 26 billion. This corresponds to the economic scope of the US tariffs.

Our countermeasures are introduced in two steps - starting on April 1 and completely implemented from April 13th. In the meantime, we always remain open to negotiations.

We are firmly convinced that in a world full of geo -economic and political uncertainties, it is not in our common interest to burden our economies with such tariffs. We are ready to conduct a meaningful dialogue. I have commissioned trade commissioner Maroš Šefčovič to resume the talks and search for better solutions with the United States.


Commissioner Maroš Šefčovič:

Thank you, Ms. President.

First let me repeat the words of regret. Today's tariffs of the United States lead us in the wrong direction - for several reasons. The trade relationships between the EU and the USA are well balanced and extremely profitable for both sides. When it comes to steel and aluminum, we share some challenges - such as the global overcapacity caused by non -market economy practices. The European Union is part of the solution, not the problem.

Last month I addressed these points during my visit to Washington. It was clear that the European Union is not the problem, which makes today's measures all the more unjustified. I have campaigned to avoid unnecessary stress through measures and countermeasures. But two hands are needed to clap.

However, the US government has chosen a harmful course of unjustified tariffs, so we have no choice but to react than to react-and that's exactly what we do now.

First, we will automatically put our currently exposed compensation measures from 2018 and 2020 into force from April. These affect US exports to the EU worth 4.5 billion euros.

Second, the Commission takes determined measures for an additional package of countermeasures that will affect US exports to the EU worth 18 billion euros.

In the next two weeks we will carry out consultations with important actors to design this new package of measures. The goal is to compensate for the commercial value affected by the US tariffs and at the same time to keep the effects on European companies and consumers as low as possible.

The disorders caused by tariffs are avoidable if the US government accepts our extended offer and reaches an agreement with us.

Under the leadership of the President, I am ready to negotiate. We are ready to find a solution.

Official announcement of the EU (translated).

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CVO Road Glide RR 131
Harley Davidson Cvo Road Glide RR - extreme - fast - exclusive

Harley-Davidson CVO Road Glide RR-extreme-fast-exclusive

Harley-Davidson presents the CVO Road Glide RR: The most powerful HD excavator of all time

Milwaukee (March 4, 2025) -Harley-Davidson sets a new benchmark for performance excavators CVO ™ Road Glide® RR It is the most powerful and dynamic serial motorcycle in the company's 122-year history. Inspired by the successes of the Harley-Davidson® Factory Racing Teams in the Motoamerica ™ Mission King of the Baggers series, the CVO ™ Road Glide® RR outstanding performance with the precise craftsmanship that is for the exclusive Custom Vehicle Operation ™ (CVO ™) models from Harley-Davson® is typical.

CVO Road Glide RR 131
CVO Road Glide RR 131

"The CVO Road Glide RR brings the racetrack know-how to the street and completely redesigned performance excavators," explains Jochen Zeitz , Chairman, CEO and President of Harley-Davidson. "With this limited series, we used the experience from racing to create the ultimate street motorcycle."

Production is limited to 131 hand-mounted, numbered copies , which are available exclusively via selected Harley-Davidson® dealers in the USA . The price is $ 110,000 including North America.

Harley-Davidson Münsterland
CVO Road Glide RR 131

Racing-inspired design

The design of the CVO ™ Road Glide® RR is based on the factory racing machines from the Motoamerica ™ Mission King of the Baggers series. The Solid Racing Orange Color Design flows fluently into stripes that form the Harley-Davidson Bar & Shield logo on cladding, tank, side cover and suitcases. The carbon fiber fabric under clear coat remains visible on selected body parts. A white "Screamin 'Eagle" lettering extends over the tank and the cladding.

The engine is in Hog ​​Black , with racing orange accents on the pipes and rocker boxes. The rims are painted in Gloss Black , with "CVO RR" laser engraving on the front rim.

Exclusive drive

The CVO ™ Road Glide® RR is powered by a brand new Screamin 'Eagle® 131 V-Twin -the most powerful Milwaukee-Ebieht® variant , which was installed in a Harley-Davidson® series motorcycle.

153 hp (114 kW) at 5,750 rpm

204 nm torque at 4,750 rpm

131 cubic inch (2,147 cm³) displacement

Redline increased to 6,500 rpm

The engine is based on the factory racing machines of the Harley -Davidson Factory Racing Road Glide® and is equipped with Screamin 'Eagle® Stage IV components. The technical highlights include:

CNC mills cylinder heads with enlarged valves (admission 42 mm, outlet 34 mm)

High-performance camshaft SE8-550 for maximum performance at high speeds

68 mm throttle valve with CNC-milled aluminum-intake manifold

Screamin 'Eagle® high -performance components for valve operations and oil supply

New 30-tooth gearbox for shorter final translation and better acceleration

Billet clutch basket made of high-strength 7075 aluminum

Titan exhaust from Akrapovič with carbon end caps-over 4.5 kg lighter than standard

Screamin 'EAGLE® Racing King 6-speed gearbox, racetrack tested

Müller Motorcycles Hydro Clutch

High -performance chassis

The CVO ™ Road Glide® RR is equipped with fully adjustable Öhlins racing racing chassis .

43 mm upside-down fork Öhlins FGR 253 Hypersport Superbike

• Developed with Harley-Davidson® Factory Racing

• Adjustable pressure and train level

• TTX25 cartridge technology for better feedback

Screamin 'EAGLE® ÖHLINS spring legs with external reservoir

• 14 inches (375 mm) length, adjustable by +8/-2 mm

• Higher driving height by 5 cm for more freedom of inclination (+3 °)

CNC milling aluminum swing arm

• 10 % lighter and stiffer than the standard version

High-performance brake system

Brembo ™ GP4-RX CNC mills of radial brake tongs

• Four 32 mm piston, maximum braking force

• Nickel -coated surface for better heat discharge

Brembo ™ T-Drive 320 mm brake discs

• Racing technology from the WSBK

• 5.5 mm thick premium steel panes

Hinter wheel brake with 4-piston brembo ™ pliers

Weight loss

The use of titanium, carbon and CNC milled aluminum could be reduced by 22 kg .

Titanium exhaust system

Carbon fiber bodies including cladding, fender, tank console

Billet-aluminum motor lid, footrest system and swing

Light Brembo ™ T-Drive brake discs

Empty weight: 340 kg - 22 kg lighter than the CVO ™ Road Glide® st.

Driver assistance systems

The CVO ™ Road Glide® RR has the latest Harley-Davidson Rider Safety Enhancements , including:

Curve-optimized electronic braking power distribution (C-ELB)

Cornering ABS (C-ABS)

Corn traction control (C-TCS) with driving modes

Corn torque control (C-DSCS)

Bergabelhilfe (VHC)

Tire pressure control (TPMS)

Thunderbike Harley Davidson

Driving modes & track modes

The CVO ™ Road Glide® RR offers several driving modes:

Road Mode - balanced performance for everyday life

Sports Mode - maximum performance and direct gas response

Rain fashion - reduced performance for better control

Custom modes - individual coordination of gas assumption, ABS & traction control

Track Mode -race track setup with reduced ABS/traction control

Track plus fashion - for experienced drivers with deactivated combined brakes

Ergonomics & technology

New, racing sports-inspired solo seat with an increased position

6-inch riser & Moto bar for upright sitting posture

12.3-inch touchscreen with Harley-Davidson Skyline ™ OS

• Apple CarPlay, Bluetooth, Wi-Fi & Over-the-Air updates

• Navigation system as standard

Rockford Fosgate® Stage III audio system

• 2x 6.5-inch 3-way loudspeaker with 500 watt amplifier

With the CVO ™ Road Glide® RR, Harley-Davidson brings a racing machine for the street that is second to none- extreme performance, uncompromising design and the latest technology .

More information at HD.com .

Photo credits: Harley-Davidson / Text: HD, translated by Harleysite 

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Shows the 2025 Street Glide Ultra (L) and the 1965 Electra Glide (R)
The Harley-Davidson Electra Glide is 60

The Harley-Davidson Electra Glide is 60

 

The electrical trick
60 years ago was published by the first Harley-Davidson Electra Glide

Frankfurt (04.03.2025) - Until 1964, two -wheeled machines from Milwaukee had to be recorded, which was not for everyone in view of the displaced V2 with official compression. The Motor Company Sann remedied and gave the Twin an electric starter in 1965. Nomen est omen: The Electra Glide was born. 

Their 1200 was called by the fans Panhead because they reminded its tipping lever covers of converted pans. He had been on duty since 1948 and Harley-Davidson had been designing him and his work environment since then more and more complex and comfortable: in 1949, a hydraulic telegabel replaced the previously used jumping fork-consequently the bike was now called Hydra-Glide. And since 1958 a swing and two spring legs have made even more convenience to the rigid stern so far, which resulted in the name Duo-Glide.

Making the Electra Glide from this was much more complex than implanting the machine only an electric motor for the engine start. Among other things, the motorcycle received a completely new electrical system with state -of -the -art 12 volts instead of 6 volts as before.

The Electra Glide, fueled by the new, even stronger Shovelhead V2 from 1966, cemented Harley-Davidson's reputation as a manufacturer of ultimate travel machines. After such a "Cadillac on two wheels", motorcycle fans licked their fingers on both sides of the big ocean. 

Nothing has changed to this day, even if modern travel machines from Milwaukee are no longer technically comparable to their ancestor of 1965. The best example is the new Street Glide Ultra. Based on the new Grand American Touring platform, it offers a reduced weight and a plus of advanced technologies, driving comfort and performance.

Mdag Messebau - We rock it!

The powerful Milwaukee-Eight 117, which produces 80 kW (109 hp) and develops a maximum torque of 175 Nm. The bike has the new chassis, the new look and the new Street Glide infotainment system and is also equipped with numerous luggage and comfort features that ensure the ultimate travel comfort. The classic design makes it clear that it is a real Harley Davidson.

An electric starter is of course just as natural at Street Glide Ultra as with all modern motorcycles. This was by no means the case 60 years ago: The electrical starter of the 1965 Electra Glide was also one of the very first ones who brought a large -volume motorcycle engine to life, and he was a component that made school:

A few decades later, the Kickstarter gradually died of two -wheelers. If you want to learn more about machines from Milwaukee, call up on the web Harley-davidson.com or visit the nearest HD dealer.

Text & image credit: Harley-Davidson

Harley Hamburg South

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The Harley-Davidson X Dynojet Factory Race Team starts with the best views of the 2025 Motoamerica Mission Foods King of the Baggers series

MotoGP veteran Bradley Smith is strengthening the team around Kyle Wyman and James Rispoli on the Road Glide racing machines of the Factory Race Teams

Milwaukee (28.02.2025)-The Harley-Davidson X Dynojet Factory Race starts from March 6th to March 8th at the high-speed course of the Daytona International Speedway in Daytona Beach, Florida, which extends into the 14 races 2025 Motoamerica Mission King of the Baggers racing series. In the racing team, three drivers are fighting for fame on Harley-Davidson Road Glide Racing Bikes this year. Kyle Wyman already contests his fifth season in the team. This time James Rispoli, who completes his second season in the team, as well as the new team member, the MotoGP veteran Bradley Smith from Great Britain.

Racefans agree to the season with a new Harley Davidson X Dynojet Factory Race Race Team launch video. It offers exclusive looks behind the scenes of the team as well as action -packed recordings from the Mission Foods King of the Bagger series. The clip is published on the Harley-Davidson YouTube Channel and on other social platforms.

"The Harley-Davidson X Dynojet Factory Race Team is looking forward to another exciting season of the King of the Bagger Championship," explains Harley-Davidson Racing Director Jason Kehl. “In this class there are not only very talented drivers, but also incredibly fast excavators - a guarantee for great races. With Bradley Smith we have won a driver with huge experience in road racing. And in my opinion, Kyle, Bradley and James form the most dynamic team of drivers in the series. They are predestined for racing victories and the championship title 2025. "

The Mission Foods King of the Bagger's series stands for the exciting fight between modified American V-Twin Touring Bikes, which are equipped with a standard frame, a cladding or disc and suitcases. In 2025 it comprises 14 races over seven double event weekends that take place as part of the Motoamerica Superbike series. The Road Glide racing machines of the Harley-Davidson X Dynojet Factory Race Teams are powered by modified screamin 'Eagle Milwaukee-Eight 131 Performance CRATE V-Twins. They also have optimized chassis components, including Screamin 'Eagle/Öhlins Spring Bones, a number of weight -reduced components and racing parts in terms of exhaust and tires.

In the 2025 season, the Dynojet Research Inc. joins the partner network of the Harley-Davidson Factory Race Teams, which also includes Rockford Fosgate, Mission Foods, Brembo, Öhlins, Akrapovič, Syn3 lubricant and Screamin 'Eagle performance parts and accessories.

Driver profiles:
Kyle Wyman (#33) won six racing victories on a Harley-Davidson Factory Race Team Road Glide and was seven times on the podium in the 18 race Foods King of the Baggers season 2024. Since his team entry in 2021, Wyman has been leading the series with 18 racing victories and won the championship title in 2021.
Bradley Smith (#38) has extensive experience from road racing. He has been a professional racing driver since 2006 and has reached podium places in four classes of the Grand Prix motorcycle racing series, including 125/Moto3, Moto2, MotoGP and Motoe World Cup. In 2024 he was a test driver for the BMW Motorrad Motorsport WorldSBK team.
James Rispoli (#43) scored four podium places and took sixth place in the Mission Foods King of the Bagger season 2024. 2025, as a test driver, will work for the Harley-Davidson X Dynojet Factory Race team and competed in selected races.

Harley-Davidson also announced a new sponsorship partnership for the 2025 Motoamerica Mission Super Hooligan National Championships. The racing series will now "powered by Harley-Davidson and the Championship Winning Pan America St": With Saddlemen Racing and Kyle Wyman Racing (KWR), Harley-Davidson now supports two Super Hooligan teams that are based on racing machines based on Pan America ST. 

The Motoamerica Mission Foods King of the Baggers Racing Calendar 2025:

• March 6th: Daytona International Raceway - Daytona Beach, Florida
• May 2: Michelin Raceway Road Atlanta - Braselton, Georgia
• May 30th - June 1st: Road America - Elkhart Lake, Wisconsin
• July 11th: Weathhertech Laguna Sea - Monterey, California
• August 17th: Mid-Ohio Sports Car Course-Lexington, Ohio
• September 12th: Circuit of the Americas-Austin, Texas
• September 26th: New Jersey Motorsports Park-Millville, New Jersey

Text & Photo credit: Harley-Davidson Milwaukee

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Unsilent Night - Harley Night 2025 increases on March 14th

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Unsilent Night
with the Harley Night Make HD Dealer the night of March 14th to the day

Frankfurt (24.02.2025)-On March 14, Harley-Davidson dealers in the dealer to experience pulsating clubbing during a hot party night in the middle of bikes with the famous bar and shield logo. Your dealerships are transformed into trendy event locations with the special style. And they promise the scene authentic club atmosphere and unusual decoration highlights. 

Harley models and fashion in the spotlight between cool custom bikes and exclusive Harley-Davidson Fashion there is a lot to discover-test sitting expressly desires!
Harley models and fashion in the spotlight between cool custom bikes and exclusive Harley-Davidson Fashion there is a lot to discover-test sitting expressly desires!

Of course, there is a lot of chilled beats and driving vibes on these hotspots: depending on the venue, top DJs put on top DJs or enter the stages. Classic motorcycle lifestyle meets hip club sounds-whether disco, electro, techno, house, black music, hip-hop or soul is entirely up to the respective organizers. The mix does it! 

So if you want to dance off, this is the right place for you - and of course everyone who just wants to enjoy food and drinks in an extraordinary ambience. Photo Walls record the impressions for the social networks of the guests. 

Live music and DJs create a mood whether house, rock or hip-hop-DJs and live bands provide the right soundtrack for the party night on March 14th.
Live music and DJs create a mood whether house, rock or hip-hop-DJs and live bands provide the right soundtrack for the party night on March 14th.

Of course, there is also shopping on the agenda - after all, the right fashion belongs to the Harley Lifestyle. And the corresponding motorcycles increase the anticipation for the approaching spring. Test sitting and dreaming on the current models and HD Approved used bikes are expressly desired. Because risks and side effects are not excluded, guests' sales and financial advisors are at the side of the retailers with advice and action.

If you want to experience the fascination of Harley-Davidson very differently, you must not miss this special clubnight for old and new fans. The participation of the nearest dealer should be checked beforehand on his website or in his social media channels. All that remains is to set a red marker for March 14th in the calendar. Harley-Davidson already wishes you a lot of fun!

Text & image credit: Harley-Davidson


Harley-Davidson Insurance 2025

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EU criminal offenses threaten European Harley-Davidson dealers

EU criminal offenses threaten European Harley-Davidson dealers

The latest developments in the transatlantic trade conflict have a high level of the potentially devastating effects of planned EU criminal offenses on Harley-Davidson and the European dealers' associated with the associated European dealers.

Background of the US criminal tariffs on steel and aluminum

US President Donald Trump has announced that they can raise tariffs from 25 percent to steel and aluminum imports from March 4, 2025, without exceptions to allied countries. The aim of this measure is to strengthen domestic industry and to ensure national security. Trump argues that the United States is more independent of foreign imports through these tariffs and can secure jobs in Germany.

Reaction of the European Union

The European Union has sharply reacted to the US tariffs and is planning countermeasures. In 2018, the EU had already introduced punitive tariffs to certain US products in response to former US tariffs, including motorcycles with more than 500 cubic centimeters of displacement, regarding brands like Harley-Davidson. These tariffs were later suspended, but could now be activated or even increased.

Harley-Davidson Hamburg North

Fast activation of the EU criminal offenses-but at what price?

In the latest chancellor duel between Chancellor Olaf Scholz and opposition leader Friedrich Merz, there was an intensive discussion about the subject of punitive tariffs. Merz emphasized that in relation to punitive tariffs at eye level, the American president could be negotiated, while Scholz pointed out that the list of countermeasures had already been created and could be activated within an hour. Scholz also underlined that the American punitive tariffs would harm German industry in particular.

Harley-Davidson again focuses on-a strategic mistake?

However, the EU seems to be targeting Harley-Davidson again to overlook the importance of the company location in Europe. Harley-Davidson maintains numerous branches and employs many people within the EU. By imposing punitive tariffs to Harley-Davidson products, the EU could unintentionally affect its own economic interests and harm European companies and employees.

This situation illustrates the complexity of trade conflicts and the need for careful consideration of potential consequences before measures are taken that could possibly have negative effects on your own economy.


Kesstesch flap exhaust system 2025

Effects on European Harley-Davidson dealers

The reintroduction or increase of punitive tariffs to Harley-Davidson motorcycles would have serious consequences for the European dealers. As early as 2021, the Association of Harley-Davidson dealer warned dealership of the existential effects of such tariffs. At that time, an increase in total customs load was 56 percent in the room, which would have massively affected the competitiveness of the dealers.

Why are there duties at all?

Customs traditionally serve to protect the domestic economy against foreign competition, the generation of state revenues and as an instrument of trade policy. However, they can also lead to trade conflicts if they are perceived as protectionist measures.

Why fellows on Harley-Davidson make no sense

1. Puncture tariffs meet European dealers and jobs

Harley-Davidson has over 280 dealers in Europe. These dealers are medium -sized companies with local jobs that would be directly affected by punitive tariffs. Higher import costs would make motorcycles more expensive, which leads to less sales. This endangers jobs in the European motorcycle industry, from the dealer to the mechanic.

2. Customers in Europe would be disadvantaged

Harley-Davidson has a loyal clientele in Europe that often saves for their dream bike for years. Penal dumplings would artificially make the motorcycles more expensive and make it difficult to buy. This not only leads to economic damage, but also limits the freedom of choice of consumers.

3. Puncture tariffs on Harley-Davidson do not solve the trade problem

With punitive tariffs on Harley-Davidson, the EU not achieve a sustainable solution in the trade conflict. Instead, it would make the negotiations difficult and possibly lead to another escalation. Harley-Davidson is a symbol of American motorcycles, but not a key industry that significantly influences the trading balance.

4. Harley-Davidson already produces partly outside the United States

After the last punitive tariffs, Harley-Davidson has already relocated parts of his production to countries such as Thailand to bypass import duties in Europe. Unfortunately, this was also communicated at the same time, which recently had a negative impact on the dismissal. Harley-Davidson had sued the EU criminal offenses, but the European Court of Justice dismissed the lawsuit. The court argued that the relocation of production primarily served to bypass the tariffs and was therefore not economically justified. In my view, new punitive tariffs could still be ineffective, since they would only meet US production for a limited extent and instead, in particular, European dealers, customers and suppliers would burden.

5. Effects on European suppliers

In addition to the contractual dealers, numerous European suppliers of Harley-Davidson are also affected. Companies from Germany, Italy and other EU countries provide components, accessories and special components for Harley-Davidson motorcycles. A decline in sales volume due to higher import costs would also make these suppliers and thus endanger numerous other jobs.

Harley -Davidson Kohl - Aachen Online Shop

The well-known European suppliers include the Italian brake specialist Brembo , which delivers specially developed brake systems for Harley-Davidson. In the area of ​​electronics there is also indications that Bosch provides electronic components such as CDI units (Capacitor Discharge Ignition) and ECUS for Harley-Davidson models. Bosch also supplies ABS components , which are now standard on Harley Davidson models. This close connection with European suppliers shows that punitive tariffs not only make dealers and end customers, but also endanger the entire value chain in Europe.

6. European Harley-Davidson Community goes into resistance

This time the European Harley-Davidson Community will be rebelled against the planned EU criminal offenses. Especially with regard to the upcoming Bundestag elections, the opportunity must be used to jointly against blind activism, primarily from the CDU and SPD-EU parliamentarians.

7. Avoid escalation spiral

The United States could introduce tariffs from BMW, Ducati or KTM as a counter -reaction. This would only tighten the trade conflict and damage the entire motorcycle industry - including European manufacturers.

EU parliamentarians in a debate about punitive tariffs, while Harley-Davidson protest bikers in the foreground.
Harley-Davidson punitive tariffs 2025

The wolf conclusion

Puncture tariffs on Harley-Davidson would not only be economically harmful to European dealers and customers, but also politically questionable. They do not solve structural trading problems, but above all meet European companies and jobs. European suppliers such as Brembo and Bosch, who deliver essential components for Harley-Davidson, are also particularly affected. A break -in of sales would affect their business and endanger numerous jobs.

Determined resistance of the Harley-Davidson community will come!

Trump only demands the same conditions in this trade conflict and points out that there is currently an imbalance in favor of the EU. Instead of reacting with other punitive tariffs that strain on its own economy, the EU should develop a considered strategy. the European Harley-Davidson Community will clearly position itself against these measures and increase the pressure on politics. The first preparations have already been made!

In view of these economic consequences, the legitimate question arises: Are our politicians  competent to make such far -reaching decisions, or are it about blind actionism regardless of the real consequences?

If politics is unable to find clever and economically sensible solutions in the long term, then a new approach is urgently needed that protects European companies and jobs.

Text: Harleysite / Volker Wolf


2023 House Of Thunder Harley-Davidson Lübeck

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The Harley-Davidson dealers of the year

Congrats, Harley-Davidson Dealers

In January, Harley-Davidson honored his dealers of the year 

Frankfurt (29.01.2025)-The Harley-Davidson dealer are as much expertise behind the brand and its products with just as much expertise. The best among them are selected year after year using a mixture of quantitative and qualitative criteria - including customer satisfaction, sales performance, service and commitment to the values ​​of the motor company.

Managing Director and owner of Arni HD, Solothurn, Hansueli Bachmann (left) and Christian Ulmann (center), as well as Iwan Steiner (right), Country Manager Dach, Harley-Davidson Motor Company
Managing Director and owner of Arni HD, Solothurn, Hansueli Bachmann (left) and Christian Ulmann (center), as well as Iwan Steiner (right), Country Manager Dach, Harley-Davidson Motor Company

This time the Rostock dealer Harley-Davidson Staalfabrik was awarded for his extraordinary achievements in Germany, in Austria the Award went to Motodrom Carinthia, the official Harley-Davidson dealer in Klagenfurt, and in Switzerland the motor company Arni Harley-Davidson Solothurn in Hessigkofen was honored . The Bar & Shield Dealer of the Year Award for the entire EMEA region (Europe, Middle East and Africa) was awarded Cap's Harley-Davidson in Denmark's capital Copenhagen.


Kolja Rebstock, Harley-Davidson Regional Vice President EMEA, congratulates all the excellent dealers and explains: "The awards underline how much the dealers in Europe Harley-Davidson 'life', because their commitment, their passion for V-twin and their pride The customers feel the long history of the brand. ”Matthias Meier, spokesman for the European dealer association, adds:“ No dealer rests on his laurels. Rather, all employees-from the mechatronics engineer to the manager-continue to form in the courses at Harley-Davidson University. In this way, customers can always rely on being in the best hands at an HD dealer. ” 

a group of people standing together
Harley-Davidson Staalfabrik Rostock-Team Photo

Harley-Davidson looks back on a long history of partnerships with dealers around the world. Arthur Davidson, one of the four company founders, recognized the importance of a good dealer network early on and even over 120 years later, the tradition of recognizing dealer work continues.

Today a Harley Davidson can be purchased from over 1,400 contract dealers in almost 100 countries. Harley-Davidson is currently working in Germany with 62, in Austria with seven and in Switzerland with 15 contract dealers. You can find out more about the companies on their respective websites and the nearest dealer can be found on Harley-Davidson.com .

Text & image credit: Harley-Davidson


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