The annual European H.O.G. Rally took place in Portugal in perfect weather conditions.

Many visitors and spectacular sunshine made for an unforgettable H.O.G. Rally...

+ More than 50,000 people flocked to the picturesque town of Cascais in Portugal.
+ Over 29,000 motorcycles from more than 32 countries came to the region
+ Over 7,500 motorcycles took part in the sun-drenched parade

Harley-Davidson showed visitors the new LiveWire, the new Harley-Davidson electric motorcycle and the latest Sportster®, Softail®, Touring and CVO™ models.
Harley-Davidson and the Harley Owners Group (H.O.G.) returned to Cascais, Portugal, for the 28th annual European H.O.G. Rally from June 13-16, 2019, following the 21st European H.O.G. Rally last held there in 2012 took place. The rally, which moves to a different location every year, is a free and open event.

This year's event was organized in close cooperation with the city of Cascais, and the motorcycles were given exclusive access to the main site at the harbor for four full days. Located just 30 km west of Lisbon, Cascais is a picturesque coastal town surrounded by rolling hills and beautiful countryside. The town itself is a maze of cobbled streets leading down to the historic harbor and beach.

True to the motto of Cascais, „It Starts With People“, Harley-Davidson riders and fans traveled from all over Portugal and Spain, from Europe, the Middle East and even from South America, South Africa and the USA.

More than 50,000 visitors basked in the sun on Cascais' famous waterfront promenade, and more than 29,000 motorcycles and their riders took advantage of the spectacular roads and scenery for cruising. As usual, riders mingled with locals and celebrated late into the evening with live music on the main stage, demonstrating the camaraderie that is at the heart of the Harley Owners Group.

Great-granddaughter Karin Davidson

VIP guests from Harley-Davidson's headquarters in Milwaukee, USA, included the company's global chief financial officer, John Olin, and Karen Davidson - great-granddaughter of original company founder William Davidson and daughter of icon Willie G. Davidson. Karen spent her time at the event with members and locals, signing jackets and bikes. She was also the guest of honor at the awards ceremony for the Custom Bike Show am Freitag, den 14. Juni.

The magnificent Harley-Davidson parade

The Harley-Davidson parade on Saturday was led by Karen Davidson, Portuguese H.O.G. chapter representatives, and flag bearers from dozens of H.O.G. chapters from around the world—it was a highlight for riders and locals alike.
Over 7,500 motorcycles took part in this 11-kilometer-long caravan of steel and chrome, which wound its way through some of the most beautiful landscapes and urban areas in Western Europe. The parade began at the legendary Autodromo do Estoril racetrack before traveling 32 km through the hills of Sintra and along the Atlantic coast, including Cabo da Roca, Europe's closest point to the United States.

Visitors were offered a variety of opportunities to learn more about the Harley-Davidson brand, including an expo zone where many of the company's latest models were on display. Non-riders had the opportunity to try out the Iron 883™ Sportster on rollers (Jumpstart) and accelerate to get a feel for what it's like to ride. A welcome surprise was the presence of the new LiveWire from Harley-Davidson, the new e-bike caused queues at the stand and caused quite a stir.

Free test rides were also offered on more than 20 Harley-Davidson motorcycles, which were available for guided test rides.

According to the municipality of Cascais, the H.O.G. Rally resulted in almost 100 percent occupancy of hotels and restaurants in the municipality, and it is estimated that the local economy benefited from more than €15 million during the event.

Bev English, International Events Manager at Harley-Davidson, said: „I would like to thank the thousands of riders who traveled from near and far to make the 28th European H.O.G. Rally in Cascais such a special event.
The beautiful weather in Cascais created a magnificent backdrop that no one will ever forget. I would also like to thank the people of Cascais and the surrounding area who embraced us and made it a truly outstanding experience.„

The 29th annual European H.O.G. The rally will take place from June 18 to 20, 2020, in Portorož, Slovenia. We look forward to welcoming you there!