IMOT is moving to the Munich exhibition center in 2022
Munich. Important news for motorcycle fans: In 2022, the IMOT – International Motorcycle Exhibition will be moving to the Munich exhibition center in Riem. The new location offers the organizer various options to expand the event spatially and make it even more attractive. IMOT will also run from February 18 to 20, 2022, parallel to the large travel and leisure trade fair f.re.e. With a shared ticket, visitors can not only find out about the latest trends and highlights from the motorcycle industry, they also have access to the travel area, caravanning & camping, outdoor & sport, the bike zone, the Munich Auto Days and the Munich Golf Days . A win-win model for organizers, fans and exhibitors that uses synergies and opens up the offers to an even larger target group.
Every February for 27 years, around 60,000 motorcycle fans came to the IMOT in Freimann at the MOC event center on three days of the trade fair to get in the mood for the upcoming biker season. From February 2022, IMOT visitors will be heading to the International Motorcycle Exhibition at the Munich exhibition center in Riem. IMOT managing director Petra Zahradka looks forward to the move with both a laughing and a crying eye: “The MOC was a piece of home for us for 27 years, so the decision was not easy for us. However, the new location offers IMOT completely new spatial possibilities and state-of-the-art conditions both outdoors and indoors.” In the future, IMOT will have more than 20,000 square meters of exhibition space in two large halls on the Munich Trade Fair grounds to present the innovations in these areas Motorcycles, scooters and quads as well as accessories and tuning available.
Another advantage of the new location: IMOT travel and leisure trade fair. In this way, the organizers take advantage of common interests. “Being able to start the motorcycle season in southern Germany as part of f.re.e is a really uniquely good situation,” explains Petra Zahradka. “In this way, we offer our regular audience access to an even wider range of offerings. Since many motorcycle enthusiasts are also outdoor, sports and travel fans – and vice versa – visitors can only benefit.” Dr. Reinhard Pfeiffer, deputy chairman of the management board of Messe München, welcomes IMOT's decision: “The International Motorcycle Exhibition is an ideal fit for f.re.e and complements the existing mobility axis with the f.re.e theme areas of caravanning & camping and bicycles as well “The Munich Auto Days were perfect.”
A shared ticket grants access to this comprehensive offer: From 2022, IMOT fans will have access to a total of four events and will therefore have the opportunity to move freely in all halls - which of course also applies to the classic f.re.e guests to which IMOT applies.
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