“JUST RIDE” IS THE MOTTO AT THE HARLEY-DAVIDSON™ WORLD RIDE ON JUNE 27 AND 28, 2015
Two days. Millions of kilometers. A shared passion
MILWAUKEE (June 2, 2015) – Just ride – just ride. A simple idea that aims to connect motorcyclists around the world, regardless of their age, origin and preferred motorcycle brand. A slogan that gets to the heart of what you have to do to join the ranks of the many thousands of Harley-Davidson ® riders and Harley Owners Group ® members who will enjoy the freedom of the country road on June 27th and 28th this year celebrate.
“One of the best experiences a motorcycle can offer is the escape from the monotony of everyday life, the joy of riding and the feeling of freedom that comes with it,” says Ken Ostermann , Harley-Davidson General Manager of Integrated Marketing Operations . “The Harley-Davidson World Ride is all about getting on your bike, enjoying life and sharing that amazing feeling with others.”
The idea was born as Million Mile Monday® in 2008 by members of the Harley Owners Group . So that even more bikers around the world could take part in the campaign, Harley-Davidson turned it into the two-day World Ride . Last year, participants covered a total of more than 16 million kilometers - men and women, people in small and large groups, as well as guests at dealer events around the globe, united by a shared passion for motorcycling. In 2015 the campaign will also take place over two days, but this time it will be a Saturday and a Sunday, so that more people around the world will once again have the opportunity to take part.
“The indescribable feeling of freedom that comes with riding a motorcycle can change your life,” says Ken Osterman. “Participating in the World Ride provides the perfect opportunity to share that feeling with someone new to motorcycling by inviting them to join in as a passenger.”
It doesn't matter whether it goes through the city or across the country. Every kilometer counts and can be recorded on the mileage counter at hd.com/worldride. The program adds up all the kilometers driven by fans worldwide as part of the World Ride.
After entering the kilometers they have collected on the “World Ride” website, participants are allowed to download a certificate from the Internet. They are also encouraged to share #HDworldride
The World Ride is by no means the only campaign with which Harley-Davidson wants to draw attention to the spirit that defines motorcycling this summer. This also includes the “Discover More” tour 2015 , in which the Frenchman Luis Castilla embarks on the journey of his life from May 26th. He was selected from more than 1,000 applicants to undertake a two-month trip across Europe financed by Harley-Davidson. the Street Glide Special that he is traveling on, and he is even allowed to keep it after his adventure. You can find out more about Luis' journey at greatestrides.eu , where fans can also upload their own dream routes . And all the facts about the Harley-Davidson World Ride can be found at hd.com/worldride.
Text and image credit: Harley-Davidson Milwaukee
