Kolja Rebstock - Harley-Davidson Regional Vice President EMEA
Kolja Rebstock - Harley-Davidson Regional Vice President EMEA

Kolja Rebstock takes on a management position at Harley-Davidson

At the start of 2021, Harley-Davidson a new employee: Kolja Rebstock has been Regional Vice President EMEA (Europe, Middle East and Africa) and Managing Director of the DACH region (Germany, Austria and Switzerland).

Kolja Rebstock looks back on more than 25 years of experience in the automotive industry. He initially worked in development and then in various management positions in sales and aftersales in Europe, Africa and Asia. Until the end of last year, he was responsible for Mitsubishi Motors' German business as CEO and Managing Director. Kolja Rebstock previously worked at Daimler AG - including as CEO of the commercial vehicle division in Australia, New Zealand and the Pacific region and as head of sales for the German Mercedes-Benz branches.

“I’m really looking forward to the new challenge at Harley-Davidson ,” says Rebstock . “As a motorcycle fan, it is of course something very special for me to work for this brand with its special aura, 118-year history and huge brand community.”

“As we focus on strengthening our priority markets, which include EMEA and especially the DACH region, a strong network of profitable dealers is essential to offer customers an experience around our brand that makes it even more attractive “, explains Jochen Zeitz , Chairman, President and CEO of Harley-Davidson . “Kolja has considerable experience working with dealer networks and implementing a specific brand experience at the point of sale.

He will lead the execution of our five-year strategic plan, “The Hardwire,” and his vast experience will be a tremendous asset to Harley-Davidson across EMEA.” Harley-Davidson launches “ The Hardwire ,” its strategic plan for the years 2021 to 2025 in order to further increase the desirability of the brand and in this way achieve profitable growth and increased company value.

If you want to find out more about the brand and products, check out the World Wide Web at www.Harley-Davidson.com .

Text & Image Credits: Copyright Harley-Davidson

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2 thoughts on “Kolja Rebstock takes over leadership position at Harley-Davidson”

  1. I've been on HD since 1979... the more the company sold, the worse customer loyalty became. Just sayings. Inquiries were not answered, but HD has given a message for satisfied customers. (probably bought rather than earned). Nope, let's go...I prefer to support small and independent workshops.

  2. Stolen from the forum
    Now listen, you business administration sausages from HD: I'll buy a moped for 30 grand and when I feel like it, I'll drive and if the moped says it wants new oil or a repair, then I don't want to Wait 4 weeks, but have an appointment within a week. THIS is the place where you can invest. And if that works, I'll buy a new one... You can save your fake coolness and trendy adventure sayings for the trip to the porcelain department!

    Best regards

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