Alpinista custom bikes, prices and growth
LIVEWIRE KICKS OFF A PROMISING 2026 WITH THE PRESENTATION OF THE UNIQUE S2 ALPINISTA CUSTOM BIKES AT THE MAMA TRIED FESTIVAL
Exclusive S2 Alpinista models from Richard Rawlings (Gas Monkey Garage) and Jeff G. Holt (V-Twin Visionary) make their debut in front of a record number of visitors, while LiveWire gains further momentum with updated prices for 2026 and global expansion
MILWAUKEE (March 04, 2026) - LiveWire (NYSE: LVWR), a leader in the electric motorcycle industry, is celebrating the unveiling of two unique S2 Alpinista Custom bikes at the 2026 Mama Tried Motorcycle Show in Milwaukee. The S2 Alpinistas, converted by Richard Rawlings and the Gas Monkey Garage team and Jeff G. Holt from V-Twin Visionary, caused a stir at one of the motorcycle industry's most influential trade fairs and attracted the attention of visitors, whose numbers broke all previous records.
The two custom bikes are based on the S2 Alpinista platform and reflect the unique vision, craftsmanship and creative DNA of the customizers. They demonstrate the versatility of the platform while pushing the boundaries of what is possible in the customization of electric motorcycles. Both projects represent a new chapter in the customization of e-vehicles, where design, power and moto-culture merge without compromise.
„LiveWire would like to thank Richard and Jeff for putting their great talent, creativity and meticulousness into the S2 Alpinista custom bikes,“ said Jon Bekefy, Head of Commercial at LiveWire. „Their willingness to break new ground in the customization of electric bikes speaks not only to their vision as customizers, but also to where the EV movement itself is headed.“
A look behind the scenes of the production of both bikes is provided by the YouTube Channel from Richard Rawlings’ Gas Monkey Garage and Jeff G. Holts Instagram Account. These unique S2 Alpinistas prove that electric motorcycles are not only an inseparable part of custom culture, they are also helping to open a new chapter for electric bikes.
Custom culture and accelerated brand development
LiveWire used the launch of the two unique S2 Alpinista custom bikes to kick off 2026 with a clear focus on expanding access to its premium electric motorcycles while maintaining its leadership position in design, performance and innovation.
As part of this campaign, LiveWire announced a reduction in the recommended retail price for the entire S2 product range. This underlines the company's commitment to making premium electric motorcycles full of power and technology more accessible to an even wider range of riders. The 2026 S2 models are now even more readily available worldwide and are expected to arrive at European dealerships from April.
Expansion of the sales territory in Europe and beyond
LiveWire's presence in Europe continues to grow rapidly. In 2025, the company opened up new markets in Poland, Finland, Belgium, Portugal and Luxembourg, further expanding its established presence in France, Germany, Spain, Italy, Switzerland, the Netherlands and the UK. Together, these markets form one of the most comprehensive distribution networks for electric motorcycles in Europe, significantly improving access to the brand in emerging EV regions.
As deliveries of the S2 continue this spring, the expanded network will offer even more riders the opportunity to experience LiveWire motorcycles firsthand, furthering the company's desire to advance the electrification of motorcycling worldwide.
Outlook
With a strengthened leadership position in the US, a growing presence in Europe and even more affordable pricing, LiveWire enters 2026 full of momentum, building on the S2 platform and complemented by the upcoming launch of the S4 Honcho minibikes, the company continues to expand its reach while remaining closely connected to moto culture, creativity and power.
- LiveWire motorcycles: www.livewire.com
- Dealer locations: www.livewire.com/locations
- Media and press materials: www.livewire.com/media
Recommended retail prices 2026 Germany*
S2 Alpinista: € 13,280
S2 Mulholland: € 12,290
S2 Del Mar: € 12,290
One: 19.890 €
Recommended retail prices 2026 Switzerland*
S2 Alpinista: 11,290 CHF
S2 Mulholland: 10,290 CHF
S2 Del Mar: 10,290 CHF
One: 19,490 CHF
* Status: March 4, 2026
Latest news
Power clutch and new adjustable clutch lever from Müller Motorcycle
Harley-Davidson launches RIDE
Spring meeting 2026 in Augustfehn - what you can expect
Is the Harley-Davidson Pan America 1250 Limited also suitable for two?
Harley-Davidson Skyline OS Update 2026 - what you need to know now
H.O.G. Rally 2026 returns to Cascais - tips for drivers
Harley-Davidson Bagger World Cup - first race
Adria Magistrale Road Music
Biker-Talk Spring Rally 2026 Italy
Test runs for the Harley-Davidson Bagger World Cup
Biker talk on Monday about the new 117 VVT Milwaukee-Eight
