Alpinista custom bikes, prices and growth
LIVEWIRE KICKS OFF A PROMISING 2026 WITH THE PRESENTATION OF THE UNIQUE S2 ALPINISTA CUSTOM BIKES AT THE MAMA TRIED FESTIVAL
Exklusive S2 Alpinista Modelle von Richard Rawlings (Gas Monkey Garage) und Jeff G. Holt (V-Twin Visionary) feiern ihr Debüt vor einer Rekordbesucherzahl, während LiveWire mit aktualisierten Preisen für 2026 und globaler Expansion weiter an Fahrt gewinnt
MILWAUKEE (04.03.2026) – LiveWire (NYSE: LVWR), ein führendes Unternehmen in der Elektromotorradbranche, feiert die Präsentation von zwei einzigartigen S2 Alpinista Custom bikes bei der Mama Tried Motorcycle Show 2026 in Milwaukee. Die von Richard Rawlings und dem Gas Monkey Garage Team sowie Jeff G. Holt von V-Twin Visionary umgebauten S2 Alpinistas sorgten auf einer der einflussreichsten Custommessen der Motorradbranche für Aufsehen und zogen die Aufmerksamkeit der Besucher, deren Anzahl alle bisherigen Rekorde brach, auf sich.
The two custom bikes are based on the S2 Alpinista platform and reflect the unique vision, craftsmanship and creative DNA of the customizers. They demonstrate the versatility of the platform while pushing the boundaries of what is possible in the customization of electric motorcycles. Both projects represent a new chapter in the customization of e-vehicles, where design, power and moto-culture merge without compromise.
„LiveWire would like to thank Richard and Jeff for putting their great talent, creativity and meticulousness into the S2 Alpinista custom bikes,“ said Jon Bekefy, Head of Commercial at LiveWire. „Their willingness to break new ground in the customization of electric bikes speaks not only to their vision as customizers, but also to where the EV movement itself is headed.“
Einen Blick hinter die Kulissen der Fertigung beider Bikes gewähren der YouTube Kanal von Richard Rawlings’ Gas Monkey Garage und Jeff G. Holts Instagram Account. Diese einzigartigen S2 Alpinistas stellen unter Beweis, dass Elektromotorräder nicht nur untrennbar zur Custom-Culture gehören, sie tragen auch dazu bei, ein neues Kapitel für Elektrobikes aufzuschlagen.
Custom culture and accelerated brand development
LiveWire used the launch of the two unique S2 Alpinista custom bikes to kick off 2026 with a clear focus on expanding access to its premium electric motorcycles while maintaining its leadership position in design, performance and innovation.
As part of this campaign, LiveWire announced a reduction in the recommended retail price for the entire S2 product range. This underlines the company's commitment to making premium electric motorcycles full of power and technology more accessible to an even wider range of riders. The 2026 S2 models are now even more readily available worldwide and are expected to arrive at European dealerships from April.
Expansion of the sales territory in Europe and beyond
Die Präsenz von LiveWire in Europa wächst weiterhin rasant. Im Jahr 2025 erschloss das Unternehmen mit Polen, Finnland, Belgien, Portugal und Luxemburg fünf neue Märkte und baute damit seine etablierte Präsenz in Frankreich, Deutschland, Spanien, Italien, der Schweiz, den Niederlanden und Großbritannien weiter aus. Zusammen bilden diese Märkte eines der umfassendsten Vertriebsnetze für Elektromotorräder in Europa und verbessern damit den Zugang zur Marke auch in aufstrebenden EV-Regionen erheblich.
As deliveries of the S2 continue this spring, the expanded network will offer even more riders the opportunity to experience LiveWire motorcycles firsthand, furthering the company's desire to advance the electrification of motorcycling worldwide.
Outlook
With a strengthened leadership position in the US, a growing presence in Europe and even more affordable pricing, LiveWire enters 2026 full of momentum, building on the S2 platform and complemented by the upcoming launch of the S4 Honcho minibikes, the company continues to expand its reach while remaining closely connected to moto culture, creativity and power.
- LiveWire motorcycles: www.livewire.com
- Dealer locations: www.livewire.com/locations
- Media and press materials: www.livewire.com/media
Recommended retail prices 2026 Germany*
S2 Alpinista: € 13,280
S2 Mulholland: € 12,290
S2 Del Mar: € 12,290
One: 19.890 €
Recommended retail prices 2026 Switzerland*
S2 Alpinista: 11,290 CHF
S2 Mulholland: 10,290 CHF
S2 Del Mar: 10,290 CHF
One: 19,490 CHF
* Status: March 4, 2026
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