LiveWire Twist & Go campaign, expansion in Europe and software upgrades

LIVEWIRE ANNOUNCES TWIST & GO CAMPAIGN, EXPANSION INTO NEW EUROPEAN MARKETS AND UPDATES WITH NEW FEATURES FOR THE S2 MODELS

LiveWire facilitates the entry into e-mobility on two wheels through attractive price advantages, optimizes the availability of the machines, expands into new European markets and introduces new, driver-oriented functions

FRANKFURT (28.08.2025) - LiveWire Group, Inc., a leading manufacturer of electric motorcycles launched by Harley-Davidson, announces three strategic initiatives aimed at facilitating the entry into e-mobility on two wheels, making more machines available in Europe and optimizing the riding experience on the bikes. 

The first initiative is the global Twist & Go campaign, which offers significant incentives for the S2 model range. 

The second initiative involves expansion into seven other European countries. 
countries. On the one hand, it meets the growing demand for innovative and powerful options in electromobility. On the other hand, it is in line with LiveWire's long-term strategy of offering high-quality e-motorcycles worldwide.

The third initiative consists of a free software upgrade that equips the S2 models with a reverse function and roll-forward brake recuperation. 

Twist & Go campaign: strong added value for the S2 models
For a limited time, the LiveWire Twist & Go promotion offers attractive incentives that make it easier than ever for riders to experience the power and innovation of LiveWire electric motorcycles. From August 28 to October 31, 2025 (or until available stock is sold out), customers will benefit from significant price advantages for the entire S2 product range (from 18 years; subject to availability; T&Cs apply).

-    S2 Del Mar 
From 9,999 euros (Germany) or 8,599 CHF (Switzerland)

-    S2 Mulholland 
From 10,999 euros (Germany) or 9,499 CHF (Switzerland)

-    S2 Alpinista 
From 12,099 euros (Germany) or 10,399 CHF (Switzerland)

Expansion into seven new European markets
LiveWire enters seven additional European markets. These are Spain, Italy, Poland, Finland, Belgium, Portugal and Luxembourg. This expansion is the next step in the company's global growth strategy and supports its mission to drive the electrification of motorcycling worldwide.

Having previously supplied France, Germany, the Netherlands, the UK and Switzerland, LiveWire is now significantly expanding its presence in Europe. The business expansion covers the entire range of LiveWire electric motorcycles - the ONE, S2 Del Mar, S2 Mulholland and S2 Alpinista models - and makes it easier for customers in both established and emerging EV markets to enter the segment.

Availability
LiveWire models will be available through the growing network of European authorized dealers in each of the new markets. Customers can expect unrestricted access to LiveWire's entire current product range, support and service infrastructure. By entering these markets, LiveWire strengthens its commitment to reach new generations of European motorcyclists.

Information on the nearest authorized LiveWire dealer and the availability of the models in the respective country can be found at LVWR.co/locations. You can also book a test drive here.

Update with new functions: Reverse function and roll-forward brake recuperation
LiveWire is also announcing a free software update for all S2 models, introducing two frequently requested features: 

-    Reverse gear: Controlled drive for easier maneuvering against the direction of travel 
-    Roll-forward brake recuperation: enables fully regenerative braking by turning the throttle grip forward 

This update is now available for all US owners of an S2 model and will soon be available on the European market. It reflects LiveWire's commitment to rider-focused innovation and continuous improvement. 

The desire for an increasing number of e-motorcycle riders
Together, these initiatives underscore LiveWire's mission to drive the transformation of motorcycling and promote the motomobile e-experience through electrification, more rider-centric features and an easier entry into the hobby. Whether you're a rookie in the saddle for the first time or an experienced biker looking for peak performance: LiveWire makes the transition to an electric vehicle easier than ever. 

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