Man! I feel like a woman
Motorcycling makes women happy. Study explores the connection between happiness in life and motorcycling
• Female bikers feel happier, more self-confident and more sexually attractive
If women in the fifties and sixties wanted to feel comfortable, rise above things and really blossom, they would allow themselves a sip of “Frauengold” from the drugstore they trusted. “Happy with women’s gold” was the advertising message – no wonder, the tonic had an alcohol content of 16.5 percent by volume…
Nowadays women have it better – they simply buy a Harley . carried out by the market research institute Kelton Global in the USA on behalf of Harley-Davidson Using a sample of 1,013 women who ride motorcycles and 1,016 women who do not motorcycles , the aim was to find out what women get out of this hobby.
The astonishing result: Apparently, female bikers have much better emotions in general and self-esteem in particular than non-bikers. Twice as many said they felt happy (37 percent of female drivers, 16 percent of non-drivers), four times as many said they felt sexy (27 percent of female drivers, 7 percent of non-drivers) and twice as many felt confident (35 percent). of female drivers, 18 percent of non-drivers). More than half (53 percent) of female motorcyclists surveyed attributed their overall life satisfaction to riding, and nearly three-quarters of female bikers said their lives were enriched when they decided to get on a motorcycle.
“Motorcycling is simply the ultimate form of expression of personal freedom,” explains Claudia Garber, Director of Women's Outreach at Harley-Davidson. The study also revealed that biking can have a positive impact on relationships. 60 percent of female drivers, but only 38 percent of non-drivers, were satisfied with the communication with their life partner. More than half of the female bikers (51 percent) expressed satisfaction with their sex life - the figure for non-riders was only 38 percent. So it's not surprising that 50 percent of bikers are extremely satisfied in their relationship.
Incidentally, women's gold has not been available since 1981; its aristolochic acids have proven to be harmful to the body. Harleys and the corresponding re-entry courses are available from authorized dealers - risks and side effects save you from having to go to the nearest therapist. Information at www.Harley-Davidson.com .
Text and image credits: Copyright Harley-Davidson Germany GmbH
