Messe Erfurt becomes organizer of the Erfurt Motor Show and the Erfurt Motorcycle Show

Successful future secured for trade fairs in Thuringia's capital city

Cooperation agreed with previous organizer

(Erfurt, July 9, 2024) Messe Erfurt GmbH will become the new organizer of the Erfurt Motor Show (AME) and the Erfurt Motorcycle Show (MME) from 2025. By taking over these two events, Messe Erfurt is not only securing two trade fairs that are very well positioned in central Germany and are growing again after the coronavirus pandemic, but is also further expanding its expertise in organizing and staging B2C trade fairs by acquiring Germany's largest regional auto show and one of the leading motorcycle shows in central Germany.

„It is with great pride and confidence that we are handing over the Erfurt Motor Show and the Erfurt Motorcycle Show to Messe Erfurt GmbH after 16 and 24 years of successful joint development. This step is a strategic decision for the future of these two important events,“ says Matthias Andrzejak, Managing Director of SP Veranstaltungs- und Handels GmbH and previous organizer of the two trade fairs. He adds: „Under the direction of Messe Erfurt GmbH, we expect further development and sustainable expansion.

The pooling of expertise and know-how will create new synergies and raise the trade fairs to an even higher level. We see enormous potential, particularly in cooperation with industry and manufacturers. I look forward to continuing to work closely with the dedicated team at Messe Erfurt GmbH. The agreement we have signed to work together is a sign of our trust and our shared vision for the future of these successful trade fairs.“

Even after their enforced break due to the coronavirus pandemic, AME and MME remained on track for success, recording new record figures in terms of both exhibitor and visitor response in 2023 and 2024. 

With 29,500 visitors could the Erfurt Motor Show to hold its 16th edition in 2024 which Increase visitor numbers again compared to the previous year and show that, in times of various trade fair cancellations and uncertainty in the industry, automotive trade fairs have their place. It was able to consolidate its position as the most important and largest trade fair in central Germany for mobility, automobiles, and tuning.

This year, AME was the only major automotive trade fair in Germany. This is also underscored by the large catchment area of the trade fair. Thanks to Erfurt's excellent transport links in the heart of Germany, some visitors traveled more than 250 km to the Erfurt exhibition grounds.

A Record number of 37 automotive brands and over 130 exhibitors covering over 30,000 square meters, several trade fair premieres, The key to success was having the most important brand dealers in one place and an attractive supporting program and show program with many highlights. The 16th Erfurt Motor Show 2024 was therefore the ideal platform for finding out about future topics and developments in mobility, electromobility, and concepts for the smart city of the future.

The two-wheeler market continues to grow. This was demonstrated by the 24th Erfurt Motorcycle Fair in March this year. Last year's visitor record was narrowly missed, with around 20,000 visitors in 2024. Nevertheless, the MME had a positive impact on the upcoming two-wheel season again this year. Just under 30 brand exhibitors from the motorcycle, scooter, quad, and trike sectors presented their products on 18,000 square meters of exhibition space in the halls and on the outdoor grounds. New products and model premieres.

Once again this year, MME brought together the largest and best-known brand dealers, accessory suppliers, conversion specialists, technology providers, clothing specialists, and service providers from the region, who presented their new vehicles, top models, and extensive product ranges. An attractive supporting program and show program with many highlights and spectacular stunt shows offered plenty of fun and action for the whole family.  

The takeover of both trade fairs by Messe Erfurt secures the long-term future of the events in Erfurt. Both partners will continue to work closely together in the future to ensure the quality and success of the trade fairs. By pooling their expertise and exploiting synergies, AME and MME can be positioned even more successfully on the market in the coming years, as Michael Kynast, Managing Director of Messe Erfurt, is firmly convinced. „The Erfurt Motor Show and the Erfurt Motorcycle Show are events with a long tradition and great significance for the region.

We are delighted about the trust placed in us and see great potential in the further development of these trade fairs. Our goal is to offer participants and visitors an even more comprehensive trade fair experience, to further increase the attractiveness of the trade fairs and thus to demonstrate the continuing fascination of automobiles and two-wheelers year after year,“ continues trade fair managing director Kynast. 

The Erfurt Motor Show will take place from January 24 to 26, 2025, and the Erfurt Motorcycle Show from March 22 to 23, 2025, at the Erfurt Exhibition Center. For further information, please visit the websites at www.automobilmesse-erfurt.de or www.motorradmesse-erfurt.de and follow us on our social media channels.

Text & image credits: Motorradmesse Erfurt GmbH