Messe Erfurt will be the organizer of the Erfurt automobile fair and the Erfurt motorcycle fair

Successful future of trade fairs in the Thuringian state capital secured

Cooperation agreed with the previous organizer

(Erfurt, July 9, 2024) Messe Erfurt GmbH will be the new organizer of the Erfurt automobile fair (AME) and the Erfurt motorcycle fair (MME) from 2025. By taking over the two events, Messe Erfurt is not only securing two trade fairs that are very well positioned in Central Germany and are growing again after the Corona pandemic, but is also expanding its expertise in organizing and executing B2C trade fairs by acquiring the largest regional car trade fair Germany and one of the leading motorcycle trade fairs in Central Germany.

“It is with great pride and confidence that we are handing over the Erfurt automobile fair and the Erfurt motorcycle fair into the hands of Messe Erfurt GmbH after 16 and 24 years of successful joint development. This step is a strategic decision for the future of these two important events,” says Matthias Andrzejak, Managing Director of SP Veranstaltungs- und Handels GmbH and previous organizer of the two trade fairs. He also adds: “Under the direction of Messe Erfurt GmbH, we jointly expect further development and sustainable expansion.

The bundling of skills and know-how will create new synergies and raise the trade fairs to an even higher level. We see enormous potential, particularly in collaboration with industry and manufacturers. I look forward to continuing to work closely with the dedicated team at Messe Erfurt GmbH. The contract concluded for the common path is a sign of our trust and our shared vision for the future of these successful trade fairs.”

The AME and MME remained on the road to success even after their forced break due to the corona pandemic and recorded new record numbers in both exhibitor and visitor response in 2023 and 2024. 

With 29,500 visitors to its 16th edition in 2024, the Erfurt automobile trade fair was able the number of visitors compared to the previous year and show that in times of cancellations of various trade fairs and uncertainty in the industry, automobile trade fairs have their place. It was able to consolidate its position as Central Germany's most important and largest trade fair for mobility, automobiles and tuning.

The AME was the only major automobile trade fair in Germany this year. This is also underlined by the trade fair's large catchment area. Due to the excellent transport connections from Erfurt in the heart of Germany, some of the trade fair guests came to the Erfurt exhibition center from more than 250 km away.

A record of 37 automobile brands and over 130 exhibitors on over 30,000 square meters, numerous trade fair premieres , the most important brand dealers in one place and an attractive supporting and show program with many highlights were the key to success. The 16th Erfurt Motor Show 2024 was the ideal platform to find out about future topics and developments in mobility, electromobility and concepts for the smart city of the future.

The two-wheeler market continues to grow. This was impressively demonstrated by the 24th Erfurt motorcycle trade fair in March this year. Last year's visitor record was narrowly missed with around 20,000 visitors in 2024. Nevertheless, the MME also had a positive impact on the coming two-wheel season this year. Almost 30 brand exhibitors from the motorcycle, scooter, quad and trike sectors new products and model premieres on 18,000 square meters of exhibition space in the halls and on the outdoor area .

This year, the MME once again brought together the largest and best-known brand dealers, accessories suppliers, conversion specialists, technology providers, clothing specialists and service providers from the region, who presented their new vehicles, top models and their extensive product range. An attractive supporting and show program with many highlights and spectacular stunt shows offered lots of fun and action for the whole family.  

With the takeover of the two trade fairs by Messe Erfurt, the future of the events at the Erfurt location will be secured in the long term. Both partners will continue to work closely together in the future to ensure the quality and success of the trade fairs. By bundling competencies and using synergies, AME and MME can be positioned even more successfully on the market in the coming years, the managing director of Messe Erfurt, Michael Kynast, is firmly convinced of this. “The Erfurt automobile fair and the Erfurt motorcycle fair are events with a long tradition and great importance for the region.

We are very pleased about the trust that has been placed in us and see great potential in the further development of these trade fairs. Our goal is to offer participants and visitors an even more comprehensive trade fair experience, to further increase the attractiveness of the trade fairs and thus to demonstrate the continued special fascination of automobiles and two-wheelers every year," continues trade fair managing director Kynast .  

The Erfurt automobile fair will take place from January 24th to 26th, 2025 and the Erfurt motorcycle fair from March 22nd to 23rd, 2025 at the Erfurt trade fair. For further information, please visit the websites at www.automobilmesse-erfurt.de or www.motorradmesse-erfurt.de and follow us on our social media channels.

Text & image credits: Motorradmesse Erfurt GmbH