“Best Brand” readers’ choice 2018: METZELER is the top brand for MOTORRAD readers
This year's reader vote from MOTORRAD magazine was clear: In the “Best Brand” election of the best brands, METZELER was once again voted first among tire manufacturers with a whopping 67.8 percent of the votes.
With this result, the traditional German brand was able to extend its lead over the other participants from previous years even further.
Munich, March 14, 2018 - First place for METZELER - and that in a row: for the eighth time, the readers of MOTORRAD magazine voted the brand with the elephant at the top of the "Best Brand" readers' polls.
For Michael Müller, head of METZELER's two-wheel tire division in Germany, Austria, Switzerland and Benelux, this is a meaningful award: “Our eighth success overall and the fourth victory in a row in this election is a clear statement for our brand.
It is a special recognition for the entire team when such positive feedback comes from customers - after all, they are the ones who regularly use our tires.
But our sales partners can also be proud: First place means that the overall package fits – including on-site advice for customers.”
In what is now the 13th “Best Brand” readers’ poll from MOTORRAD, a further 21 categories were surveyed in addition to tires.
With a total of 51,497 readers of the specialist magazine taking part, the election is the largest of its kind in the German motorcycle market and an important determination of the industry's position.
Michael Müller sees METZELER's success not only as confirmation, but also as an incentive: “For us, such an excellent start to the season is additional motivation to become even better.
To this end, we are planning new products as well as further expansion in terms of customer service.”
Photo info: MOTORRAD editor-in-chief Michael Pfeiffer and Michael Müller from METZELER (from left) at the award ceremony.
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